For the fourth consecutive year, Feria de Valladolid is organising FINE #WineTourismExpo #Marketplace, an event that highlights the value of the tourism sector linked to the wine experience, bringing together wineries, wine tourism destinations, tour operators and international tourism agencies in the same space with the aim of reaching commercial agreements. According to the Spanish Association of Wine Cities (ACEVIN), the sector is showing clear signs of recovery.
In its fourteenth Annual Report on Visits to Wineries and Wine Museums, where it collects the data referred to 2021 (obtained through the Tourist Observatory of the Wine Routes of Spain). This study has pointed out an increase of 101.49% in the number of visits compared to the previous year (characterised by hard restrictions in the tourism sector due to Covid-19).
The total number of visitors to wineries and wine museums associated with the Wine Routes of Spain reached 1,640,800, a more than encouraging figure compared to the figure recorded in 2020 of only 814,323 visitors.
This increase in oenological demand has also led to an increase in the economic impact, reaching 54,288,211 euros in 2021. This figure would only correspond to a third of the total impact, as it would be necessary to add the expenses in the destination derived from accommodation, restaurants, shopping or activities carried out by tourists. It is estimated that the amount would be close to 160 million euros.
Feria de Valladolid has created an event around wine tourism that is committed to the specialisation and the global scope of its contents; a great networking space where professionals can receive training on trends and innovations in the sector. The next edition of FINE #WineTourismExpo will be held on 1 and 2 March at Feria de Valladolid.