WINE TOURISM
TOURIST PRODUCT ON THE RISE
The constant development of the tourist industry in the last decade has promoted the specialization of tourist proposals addressed to a visitor who is becoming more and more exigent. In this context, wine tourism has established itself as a profitable product in both short and medium terms; this is confirmed by almost 80% of the wineries consulted in the wine business feasibility study made by Great Wine Capitals.
Supply exceeds demand, so the future of this industry relies on redefining marketing strategies and creating innovative wine tourism products with a strong cultural character that highlights the values of the territories linked to the cultivation and production of wine. FINE, International Wine Tourism Fair, will be the best place to share experiences in a stimulating business environment in order to develop and strengthen business opportunities around wine and lay the foundations of a profitable and sustainable wine tourism model that allows your company grow nationally and also internationalize your tourist offer.
FINE, THE REFERENCE FAIR IN WINE TOURISM
RECOMMENDATIONS
Paulo Amorim
Event Ambassador
«Wine tourism is a way to ensure the future of the winery. Supporting FINE is like a life insurance»
Pedro Ruiz
Pago de Carraovejas
«A window to the world to show our vineyards, our landscape, the way we feel the wine»
Carlos Moro
Bodegas Familiares Matarromera
«Knowing the benefits of our region through wine tourism is one of the most rewarding experiences you can enjoy»
Carlos Villar
Bodegas Protos
«Professional fairs like FINE are essential for wine tourism so it keeps positioning itself as a reference»
Marcos Yllera
Bodegas Grupo Yllera
«There are many cultural, historical and economic reasons that make this fair necessary and very timely»
Enrique Valero
Abadía Retuerta Ledomaine
«FINE will give us the right visibility so all the tourists of the world can place us in a map»