WINE TOURISM

TOURIST PRODUCT ON THE RISE

The constant development of the tourist industry in the last decade has promoted the specialization of tourist proposals addressed to a visitor who is becoming more and more exigent. In this context, wine tourism has established itself as a profitable product in both short and medium terms; this is confirmed by almost 80% of the wineries consulted in the wine business feasibility study made by Great Wine Capitals.

Supply exceeds demand, so the future of this industry relies on redefining marketing strategies and creating innovative wine tourism products with a strong cultural character that highlights the values ​​of the territories linked to the cultivation and production of wine. FINE, International Wine Tourism Fair, will be the best place to share experiences in a stimulating business environment in order to develop and strengthen business opportunities around wine and lay the foundations of a profitable and sustainable wine tourism model that allows your company grow nationally and also internationalize your tourist offer.