For its fifth anniversary, FINE will once again be joined by leading wine tourism wineries in the different wine regions of southern Europe, as well as tour operators and travel agencies from international markets.

In 2024 wine tourism appears as a fully consolidated and expanding sector that offers a set of experiences that go beyond the glass of wine. Last year’s edition of FINE featured some notable additions, including a greater representation of wineries and routes from Catalonia, Andalusia, Galicia, the Basque Country, La Rioja, the Canary Islands, Castilla-La Mancha and Valencia, which expanded the offer presented by the usual territories and wineries in FINE located in
wine regions such as Ribera del Duero, Rioja Alavesa, Extremadura, Aragón, Murcia, Ourense, Castilla y León, …

The Portuguese presence will maintain its relevance in 2024, around 40 destinations, with wineries such as Quinta da Pacheca, the routes of Porto e Norte and Centro de Portugal and about thirty companies that will attend with the help of Viniportugal.

A space for sharing knowledge whose objective is to analyze with the participants the trends and success stories applied in other territories with a great wine tourism tradition.

This event for wine tourism professionals incorporates into its contents, in addition to the contract market, a program of conferences, round tables and workshops in which different marketing models and success stories developed by wineries and territories from different countries will be discussed. The conference will begin on Wednesday, March 13 with a conference and subsequent round table.

“Let’s talk about wine tourism, not wine” was the title of the training sessions held as part of FINE, the international wine tourism fair.