Feria de Valladolid has signed a cooperation agreement with the Mexican consulting firm Codex for the promotion of FINE, the International Wine Tourism Fair, in Latin America. Expansion into new markets is one of the targets set for the second edition of FINE, and this collaboration joins the initiatives already underway in Portugal, France and Italy.

FINE, the International Wine Tourism Expo organized by Feria de Valladolid (Valladolid Trade Fair Centre) will move its second edition to June so that the event can be held in a more favourable environment. The limitations on national and international mobility and the general situation of uncertainty in the short and medium term would significantly affect the normal development of this fair, which has an important international component.

FINE, the International Wine Tourism Fair, aims to put more focus on the international markets in its second edition, to be held in Valladolid on February 9 and 10, 2021. Since this pioneering project was launched, Alberto Alonso, managing director of Feria de Valladolid, has emphasised FINE’s international character and goal to become a leading business forum for wine tourism professionals.

An excellent response from the wine tourism sector is the defining characteristic of the first edition of FINE, the International Wine Tourism Fair held on February 12 and 13 in Valladolid. ‘The starting point was the scheduling of 1,400 business meetings ahead of the fair, a figure that increased while the event was underway, fulfilling the objective we had set for ourselves: to make FINE a business hub for companies’, said Alberto Alonso, CEO of the Feria de Valladolid convention centre.

Feria de Valladolid presents, FINE, International Wine Tourism Fair, which will be held February 12th and 13th 2020. Fine is a new event aimed at Wineries, Wine Landscapes and professional groups involved in the development of wine tourism. The general manager of Feria de Valladolid, Alberto Alonso, points out that this project arises with the [...]