FINE, the International Wine Tourism Expo organized by Feria de Valladolid (Valladolid Trade Fair Centre) will move its second edition to June so that the event can be held in a more favourable environment. The limitations on national and international mobility and the general situation of uncertainty in the short and medium term would significantly affect the normal development of this fair, which has an important international component.
The general manager of Feria de Valladolid, Alberto Alonso, has indicated that “we want to stick to the path set in the first edition, offering our participants an interesting, quality business platform that allows them to grow. That is the and reason we have adopted the decision to bring FINE to the month of June”.
Given the importance of international markets for the industry, FINE will blend face-to-face and online formats to promote the participation of buyers of great interest to wineries and territories.
Simultaneously, the training sessions BeFINE will be held during the show. They will tackle issues related to market research, behaviour of tourists, big data application to wine tourism and the process of creating innovative proposals.