Turning Valladolid and its province into a true open-air film set has been the mission guiding the work of the Valladolid Film Commission (VAFC) since its creation in 2014.
Founded as a public technical office, this entity is part of the Mixed Society for the Promotion of Tourism of Valladolid, which includes the City Council, the Provincial Council, the Chamber of Commerce and the associations of hospitality and tourist accommodation. Its purpose is clear: to facilitate and attract film shoots, to project the image of the city, and to generate a positive impact on the local economy and tourism through the audiovisual industry.
From its early days, the Commission has pursued an internationalization strategy that has led it to hold one of the vice-presidencies of the Spain Film Commission, with a special focus on film tourism and its relationship with the Indian industry, the most prolific in the world.
Through its technical team —coordinated by Juan Manuel Guimeráns and Loreto Arenales— the VAFC has become a one-stop shop for any production company wishing to film in Valladolid or its surroundings, offering comprehensive support throughout every stage of production.
In 2025, the Valladolid Film Commission will be present at Shooting Locations Marketplace, the international event held in Valladolid that brings together filming destinations, production companies and audiovisual service providers.
Structure, objectives and services of the Valladolid Film Commission
The VAFC operates as a free public service designed to simplify the filming process and accompany production companies through every phase of their projects, from pre-production to post-production.
Its institutional framework provides a solid collaborative foundation: in addition to being part of the Mixed Society for the Promotion of Tourism, it involves local and provincial agents who help with permits, space management and resource coordination.
Its main goal is to promote Valladolid as an audiovisual location and to strengthen the local production network. To achieve this, it offers a wide range of services including a database of urban and rural locations, an audiovisual guide of professionals and companies, personalized advice, assistance in obtaining permits and grants, and information on tax incentives. The office also promotes connections between production companies and local talent, acting as a bridge between the two and consolidating a professional ecosystem capable of meeting the needs of both national and international shoots.
The VAFC’s collaboration with cultural institutions such as the Valladolid International Film Festival (SEMINCI) and the Castilla y León Audiovisual Platform further enhances its work in promotion and training, while direct support for local production, launched in 2017, has helped bring back professionals from Valladolid and stimulate new projects.
Through this management model, the Commission has become a benchmark among Spanish film commissions and a key tool for the city’s international projection.
Valladolid, a setting for major productions
In recent years, Valladolid has been the backdrop for productions that have cemented its reputation as a cinematic city. The series Memento Mori, produced by Amazon Prime Video, and its second season Memento Mori 2, have filmed in iconic locations such as Plaza de San Pablo, Puente Colgante, Círculo de Recreo and the former Colegio El Salvador, turning the city into the heart of an international-scale thriller.
Likewise, Voy a pasármelo bien, the musical featuring songs by Hombres G, shot between 2021 and 2022, transformed the Plaza Mayor, San Benito and the Pasaje Gutiérrez into familiar scenes for thousands of viewers. Its sequel, Voy a pasármelo mejor, follows the same path, continuing the story of its protagonists with nods to Spanish pop from the 1980s and 1990s.
Meanwhile, the film Secundarias, directed and produced by Arturo Dueñas, brought to life in the Calderón Theatre and the Monastery of Yuste the story of a group of actresses in the 16th century, reaffirming the city’s historical and artistic potential as a film set.
Thanks to the coordination of the Valladolid Film Commission, these projects have found in the city an ideal filming environment, with the perfect balance between heritage, infrastructure and technical services.
With each production, Valladolid strengthens its position as a competitive audiovisual destination, diversifies its economy and reinforces its commitment to film tourism. Its presence at Shooting Locations Marketplace 2025 confirms this spirit of openness and collaboration: an invitation for producers and creators to discover in Valladolid a territory ready to tell stories.