We see it as the beginning of an exciting stage with great responsibility. The CEI is a pioneering infrastructure supported by the Diputación de A Coruña, and from Pedralonga Estudios we have the privilege and responsibility of managing it and putting it at the service of the sector. It is the largest fully integrated virtual set in Spain and one of the most advanced in Europe, which means we have a very powerful tool to transform the way audiovisual content is produced from Galicia and from Spain.
or us, it is not just about managing a space; it is about activating an ecosystem that brings together institutions, companies, and local talent. Pedralonga Estudios was born precisely with that vocation: to promote a strategic infrastructure with a long-term vision, providing both business experience and technical and training capacity.
What type of projects, alliances or lines of work do you have on the table for the launch of the studios?
We have built a public-private collaboration network that combines production, training, and technology. The consortium that makes up Pedralonga consists of ten Galician companies that also have significant weight at the national level—such as Vaca Films, Portocabo, Voz Audiovisual, Tex 45, among others—together with the Clúster Audiovisual Galego and the Universidade da Coruña. And it has been backed by the Diputación de A Coruña. This alliance allows us to have a very solid foundation from day one.
Right now, we are working on initiatives ranging from specialized training in XR technologies to the development of virtual production proposals for film, series, advertising, and video games. We are also, of course, talking with national and international production companies interested in learning first-hand what CEI can offer and what the hub that makes up Pedralonga Estudios will soon be putting at their disposal.
What would you highlight from your most recent activity?
Without a doubt, the launch of the CEI and its presentation to the audiovisual industry, which is a key moment in which many professionals are analyzing the competitive advantages that our facility offers, and we can say it is proving to be a very productive launch. We are talking about an infrastructure with more than 800 square meters of virtual set, equipped with state-of-the-art technology that places us at the level of the major European centers. It was a challenge from a technical and logistical point of view, and seeing it already in operation is a great boost for the whole team.
We are also launching the first training activities together with the Universidade da Coruña and the sector, because we believe that one of the pillars of this project is to train the professionals of the present and the future in the tools that will shape the course of the sector.
And, of course, we continue to move forward with the development of the two new physical sets, which will be part of the Advanced Audiovisual Production Center (CPAA) in the Cidade das TIC in A Coruña. Our integral production hub will be fully operational throughout 2026.
According to your vision, how does digitalization and the arrival of advanced equipment influence the evolution of the sector?
Digitalization is radically changing the way of producing, and the CEI is a good example of that. Being able to work in hyper-realistic virtual environments, with 4K LED screens and real-time tracking systems, allows for reduced time, costs, and also environmental impact. That opens new creative possibilities and facilitates the internationalization of projects.
But technology alone is not everything. It must be accompanied by prepared talent and an ecosystem that makes it easy for projects to flow from the initial idea to execution. Our approach is precisely that: to create a professional environment that combines technological innovation with knowledge and real collaboration among sector actors.
What are you looking for by participating in an event like Shooting Locations Market?
We are very interested in connecting with professionals and companies that are exploring new forms of production and looking for reliable locations and technical partners. Galicia has a lot to offer, and events like this allow us to highlight it, not only from a landscape point of view but also from the infrastructure and professional capacity that is very well established at national and international level.
We want to showcase what is already operational with the CEI, but also what is coming: a comprehensive, efficient production hub with an international vocation. We are convinced that Galicia can play a relevant role in this new map of the Spanish audiovisual industry, which is so internationally competitive thanks to regional tax incentive policies and, of course, European ones.
Do you want to highlight any new development, production, or specific initiative for this edition?
We are working on several fronts that we believe will be key in the coming months. On the one hand, we continue to promote new specialized technical training programs in virtual production, which we consider essential to ensure that the sector has qualified professionals from day one.
On the other hand, we continue to advance with the construction of the physical sets of the Advanced Production Center, which will significantly expand the filming capacity in Galicia and in Spain. And, although for confidentiality reasons we cannot yet announce specific titles, we are already in contact with several production companies interested in starting projects that take advantage of the full potential of the new infrastructures.
Our goal is for Pedralonga Estudios to be not just a space, but a strategic partner for those who seek to produce in an innovative, efficient, and internationally-minded way from Galicia.