Just minutes from downtown A Coruña and its airport, a facility has emerged that is already reshaping audiovisual production in Spain. Coruña Estudio Inmersivo (CEI) is now the country’s largest virtual production studio—and one of the most advanced in Europe. With cutting-edge technology, a collaborative management model, and a clear international vision, Galicia is positioning itself as a major player in the new audiovisual landscape.
CEI comprises 2,000 square meters in total, with 750 devoted to a massive virtual set. At its core is a 28 x 6-meter LED wall made up of 672 Alfalite Modularpix Pro panels delivering a total resolution of 14,336 x 3,072 pixels. The installation includes a ceiling LED screen, mobile totems for realistic reflections, real-time tracking systems, and ARRI Alexa Mini LF cameras. Altogether, the system enables the creation of hyper-realistic immersive environments while reducing production costs by up to 68%.
But beyond the technical specifications, CEI marks a turning point. “We see this as the beginning of an exciting stage and a major responsibility,” says José Manuel Deus, CEO of Pedralonga Estudios, the company managing the facility. “It’s the largest fully integrated virtual studio in Spain and one of the most advanced in Europe. We now have a powerful tool to transform how audiovisual content is produced in Galicia and in Spain.”
A long-term collaborative project
CEI is not the product of a single company or public agency. It’s the result of a strategic alliance. Pedralonga Estudios is a joint venture involving key players in Galicia’s audiovisual sector, in partnership with the Galician Audiovisual Cluster and the University of A Coruña. Backed by the Provincial Council of A Coruña and Spain’s national government, the initiative has received nearly €9 million in funding under the “Spain, European Audiovisual Hub” plan.
The project’s ambition goes far beyond managing a studio. “For us, it’s not just about operating a space; it’s about activating an ecosystem that connects institutions, companies, and local talent,” says Deus. “Pedralonga was created precisely with that mission: to drive a strategic infrastructure with long-term vision, bringing together business experience with technical and educational capacity.”
Technology, efficiency and creative talent
Virtual production is not just about spectacle—it’s a response to a major transformation in how content is made. “Digitalization is radically changing the way we produce, and CEI is a great example,” explains Deus. “Working in hyper-realistic virtual environments with 4K LED screens and real-time tracking allows us to reduce time, costs, and environmental impact. It opens up new creative possibilities and facilitates the internationalization of projects.”
The studio’s technical setup, led by Telefónica Servicios Audiovisuales, matches the standard of Europe’s top facilities. But Deus emphasizes that technology alone isn’t enough: “It must be paired with skilled talent and an ecosystem that allows projects to flow from the initial idea to execution. Our approach is precisely that: to create a professional environment that merges technological innovation with knowledge and real collaboration.”
Galicia as an international audiovisual hub
CEI has been fully operational since February 2025, with its first projects already underway. Some productions are using the infrastructure in full, while others are implementing hybrid workflows. “For years we had to wait in line to book a place at Pinewood Studios,” recalls Deus. “Now we can do it here—and offer a real alternative for both national and international production.”
This October, Pedralonga Estudios will participate in Shooting Locations Market, held on October 15–16 in Valladolid. It’s a key opportunity to connect with producers, showcase CEI’s capabilities, and reinforce Galicia’s position in a highly competitive industry. “We’re especially interested in meeting professionals and companies exploring new ways of producing content and seeking reliable technical partners,” says Deus. “Galicia has a lot to offer, not only in terms of landscapes, but also infrastructure and a well-established professional base.”
“We want to show what’s already up and running with CEI, but also what’s coming: a fully integrated, efficient, internationally-minded production hub,” concludes the CEO.