València is steadily becoming one of the most attractive destinations for the audiovisual industry in Spain. This reputation is not only built on the region’s extraordinary variety of locations, but also on an integrated support structure that spans from tax incentives to hands-on logistical assistance throughout every phase of production. Within this framework, Film Valencia acts as the central hub coordinating institutions, municipalities, and sector professionals through a public, free-of-charge service with long-term vision.
A prepared environment: locations, incentives, and one-stop management
One of Film Valencia’s greatest strengths is its network of local and regional film offices, functioning as a one-stop shop for productions of all sizes. Developed by the Institut Valencià de Cultura and coordinated with municipalities and the Fundación Turismo València, this network ensures that permits, public-space usage, parking reservations, and even private property negotiations are managed efficiently and locally.
The platform provides a dynamic, updated database of public and private locations—ranging from rural landscapes to futuristic spaces such as the City of Arts and Sciences. Major productions have already taken advantage of this variety, including Disney+’s Andor and Alejandro Amenábar’s El cautivo, filmed across diverse settings like Anna, Bocairent, Buñol, and the Ateneo de Sueca.
Film Valencia actively encourages locals and businesses to participate in the audiovisual economy by submitting their spaces or joining the directory of professionals. The goal is to continually grow the region’s filming ecosystem through a collaborative, community-driven approach.
In parallel, València offers a highly competitive fiscal framework. Foreign productions filming in Spain can access a 20% tax rebate, provided they work with registered Spanish production companies and meet a minimum €1 million local expenditure. The rebate, capped at €3 million, complements other financial supports offered by the Institut Valencià de Cultura, which funds projects that shoot locally and involve Valencian professionals or co-productions.
Economic impact, international visibility, and place-branding
Film Valencia’s mission goes beyond logistics. Its work is integrated into a broader strategy that links culture, economy, and tourism. As Valencia’s Culture Councillor José Luis Moreno has pointed out, audiovisual production has a direct impact on the local economy. While the latest data comes from Alicante’s Ciudad de la Luz—where productions generated over €60 million and more than 30,000 overnight stays in 2024—it sets a clear benchmark for what similar filming activity can achieve across the wider region.
This economic activity is further amplified by the visibility that filming offers. Locations like the City of Arts and Sciences, featured in Andor’s second season (set to premiere in 2025), and Manises, one of the settings for Netflix’s upcoming La viuda negra de Patraix, now form part of international pop culture narratives. These productions boost tourism and embed the city into the global imagination.
Filming also drives indirect economic benefits for hospitality, catering, and transport, while generating skilled local employment. It’s no surprise that València is increasingly being considered by international studios and platforms that seek logistical agility, diverse locations, and institutional support.
Film Valencia will be present at Shooting Locations Market, the international boutique event to be held on October 15–16, 2025, in Valladolid. There, it will share its regional coordination model and commitment to a sustainable, decentralised audiovisual industry—one that is rooted in local communities and projected globally through cinema.