In an increasingly competitive landscape to attract international shoots, Madrid has established itself as a prime destination for both domestic and international production companies. Madrid Film Office, the audiovisual department of the City Council, has played a key role in this process by offering a public support model that combines international promotion, tailored assistance and backing for the local industry. Its participation in Shooting Locations Market, to be held on 15–16 October 2025 in Valladolid, will allow Madrid to present these advantages directly to producers and location scouts from around the world.
An efficient public framework for attracting productions
Madrid Film Office operates with a clear mission: to make filming in Madrid as straightforward as possible from the very first contact. In 2024 alone, the City Council processed 11,419 public space filming permits, while the office delivered 3,853 specific production support services—an increase of 18% over the previous year. This support ranges from administrative procedures to technical advice and guidance on sustainable production, subsidies, and fiscal incentives such as the 30–25% tax rebate available under certain conditions.
Beyond administrative facilitation, Madrid Film Office acts as a connector to local resources. The city offers a diverse catalogue of locations across its 21 districts, including studios, sound stages, iconic landmarks, rooftops and natural settings like the Berlin Park in Chamartín. The office also provides directories of professionals and companies, a production registration tool and a clear roadmap for filming in municipal spaces. All this is supported by a city with over 200 direct flight connections, more than 3,200 hours of sunshine a year and the second-highest safety rating among European capitals.
A strategy for cultural positioning and screen tourism
Madrid Film Office goes beyond technical services and works actively to position the city culturally through audiovisual content. Initiatives such as “Madrid on Screen”—a programme of guided walking tours through film and series locations—or publications like “21 Films for 21 Districts” have helped strengthen the city’s screen tourism offering, establishing a tangible link between productions and territory. The office also supports projects that celebrate the city, such as the symphonic film MADRID EXT. by Juan Cavestany, and contributes to industry events like the II ECAM Forum.
Supporting local talent is another strategic pillar. Madrid is home to 35% of Spain’s film production companies and 31% of animation and VFX studios. The 10th anniversary of Netflix in Spain was an opportunity to highlight this creative ecosystem, with major productions like Money Heist, Berlin and Society of the Snow either shot in Madrid or developed by companies based in the capital.
Madrid Film Office will be present at Shooting Locations Market 2025 to reinforce its role as a strategic partner for production companies seeking a competitive, professional and globally connected environment.