Based in Lisbon and founded in 2001, Ready to Shoot has established itself as one of the most trusted production partners for international crews choosing Portugal as a filming destination. The company provides full production services—from location scouting and casting to logistics, permits and postproduction support. Over two decades of experience back a working method defined by technical precision, a human-centred approach, and an exceptional ability to anticipate and resolve challenges.
Ready to Shoot has successfully delivered commercial work, branded content, documentaries and feature films for global brands and creative agencies. Projects include Heart of Stone for National Geographic (directed by Reed Morano), campaigns for Madonna (with Emmanuel Adjei), and content for the International Olympic Committee (directed by Max Malkin). But beyond the names, what truly defines Ready to Shoot is its way of working: a combination of rigour and empathy that keeps directors and producers coming back. Ready to Shoot will be present at Shooting Locations Market, held in Valladolid on October 15 and 16.
A team that delivers, in an industry that supports
What sets Ready to Shoot apart is not only its technical know-how or deep knowledge of Portuguese locations, but also the mindset with which it approaches every project. Clients consistently praise the team’s commitment, problem-solving attitude and collaborative spirit. Executive Producer Margarida Adónis is often mentioned for her hands-on leadership and ability to maintain calm and clarity throughout any production.
Directors such as Max Malkin (Prettybird) or Peter Spans have praised the team’s warmth and professionalism. Producers like Kira Carstensen (Pulse Films) or Henrik Pfeiffer (Serviceplan Munich) describe Ready to Shoot as “one of the best production teams we’ve worked with in Europe.” Johannes Schmid, based in Berlin, called them “the most accommodating and powerful female-led service crew I’ve ever met.”
Portugal, meanwhile, adds its own advantages to the mix: a wide variety of stunning and accessible locations, state-of-the-art equipment, skilled crews, competitive costs and favourable weather conditions for much of the year. The result? Smooth productions and a filming experience that is both professionally rewarding and personally enjoyable.
A confirmed presence at Shooting Locations Market
Ready to Shoot will take part in this year’s edition of Shooting Locations Market, a boutique international event in Valladolid on October 15 and 16. The event brings together location destinations, production companies and audiovisual service providers from around the world in a setting designed to spark connections, foster collaboration and showcase new opportunities. For those considering Portugal as a filming destination, this is a chance to meet the people who make things happen—with efficiency, humanity and style.