Tirol is not only a dream destination for travellers and mountain lovers — it’s also a magnet for film and television producers seeking spectacular natural scenery, well-preserved architectural heritage, and professional infrastructure. Cine Tirol, the region’s film commission, plays a key role in promoting the “Filmland Tirol” internationally, offering free services, technical advice, a location archive with over 700 shooting spots, and access to production incentives. Its work is an ongoing invitation to see Tirol as a grand Alpine soundstage.
Cine Tirol will be present at Shooting Locations Marketplace 2025, taking place on October 15 and 16 in Valladolid, Spain, as part of its ongoing international strategy to connect with producers, location scouts, and service companies from the audiovisual industry.
A one-stop service for Alpine productions
Cine Tirol’s offering goes far beyond showcasing landscapes. Its service is free, efficient, and professional, providing access to an archive with more than 700 locations — from natural wonders to striking architectural settings — and offering recommendations on local crew and service providers.
At the core of its support is the Cine Tirol Production Incentive, a financial grant designed to attract national and international productions. This is complemented by a solid network of technical professionals, logistic assistance and an online platform that highlights current industry news, ongoing shoots, and upcoming film and TV broadcasts.
All of this is framed by a long-term promotional strategy that positions Tirol as “the film location in the heart of the Alps”, blending natural beauty with cultural richness.
From archive to narrative: Tirol on screen
Tirol has served as the backdrop for a variety of productions that reflect the diversity of its landscapes and cultural legacy. Among them is the crime series SOKO Kitzbühel, broadcast on ORF1, with episodes like “Hinter der Fassade” and “Spiel – Satz – Mord” shot in Kitzbühel. These episodes combine mystery with elegant Alpine settings, framing criminal investigations against the backdrop of mountain resorts.
In the documentary realm, Cine Tirol supports productions such as “Traumschlösser und Ritterburgen” (Dream Castles and Knightly Fortresses), broadcast on ORFIII, which explores the region’s noble heritage, and the series “Land der Berge” (Land of the Mountains), also on ORFIII. This series includes episodes like “Menschen und ihre Berge – Peter Habeler”, a portrait of the legendary Austrian mountaineer, and “Das Paznaun mit Peter Habeler”, a deep dive into the Paznaun valley’s seasonal contrasts and cultural landscape.
These examples show how Cine Tirol’s location archive not only provides visual inspiration, but enables the creation of narratives rooted in local identity.
Cultural heritage and natural drama: the essence of Filmland Tirol
What makes Tirol a powerful film destination is its duality: dramatic mountain ranges coexist with a wealth of historical buildings — from medieval castles to baroque villas and traditional Alpine villages. This enables producers to find settings for different historical periods, visual styles and narrative moods, all within the same region.
Cine Tirol emphasises how these locations have maintained their authenticity while evolving with the times. Paznaun, for instance, is a bustling winter resort that becomes almost silent and pristine in summer. And the castles that once witnessed fierce battles now radiate elegance, capturing the imagination of filmmakers and audiences alike.
Cine Tirol also promotes gender equality, diversity and local talent in its industry, reinforcing a vision of cinema that is inclusive, sustainable and globally connected. Its presence at Shooting Locations Marketplace 2025 will not only showcase the region’s unique assets, but open new opportunities for international collaboration — turning the heart of the Alps into the heart of many stories.