The audiovisual industry is constantly searching for new horizons that offer a diversity of landscapes as well as technical and professional facilities to carry out its projects. In this sense, La Palma is positioned as one of the most promising destinations in the world for film, television and advertising productions. This island, known as ‘La Isla Bonita’, not only captivates travellers with its natural beauty, but also audiovisual creators in search of unique settings full of contrasts. With a surface area of only 700 km², La Palma is home to a vast diversity of landscapes and heritage, making it a perfect natural set for filming.

A strategic partner for audiovisual productions

One of the great added values offered by this destination is the support of the La Palma Film Commission, an entity committed to facilitating the development of audiovisual projects on the island. This commission not only offers free advice on the most suitable locations, but also provides information on taxation in the Canary Islands, a key aspect for many productions seeking to maximise their budget. It also manages a database of highly qualified professionals in the audiovisual sector, allowing productions that choose La Palma to work with local experts, which results in a more efficient and fluid execution.

The expertise of the La Palma Film Commission is not limited to basic consultancy. It also offers detailed information on the economic and social impact that filming can have on the island, an added value for productions that wish to leave a positive mark on their chosen location.

One island, multiple scenarios

What really sets La Palma apart from other destinations is its enormous variety of landscapes in such a small space. On the island itself, production teams can find lush forests, volcanic deserts, black sand beaches, traditional urban landscapes and even environments that seem to have been taken from another planet. La Palma has capitalised on this diversity, becoming a versatile location that allows directors and producers to recreate different environments without having to travel long distances.

The attraction of La Palma has not gone unnoticed by major international productions. Among the most notable projects that have been filmed on the island are such high-calibre titles as ‘The Choice’ (2024), a British series for Netflix, and the series ‘La Palma’ (2023) by the Norwegian production company Fante Films. In addition, the film ‘Mi Otro Jon’ (2023), directed by Paco Arango, and the third season of the RTVE series ‘HIT’ (2023), also chose La Palma as their setting.

The island has also been featured in internationally renowned productions such as ‘Midnight Sky’ (2020), directed by George Clooney for Netflix, and the famous series ‘The Witcher’ (2019). La Palma’s capacity to host both dramas and large science fiction or fantasy productions speaks of its adaptability and attractiveness as a location.

On the other hand, the island has also been chosen by renowned international brands for the filming of advertising campaigns. Jaguar, Audi, Volkswagen, Adidas, Chloé and Zara are just some of the companies that have found La Palma the perfect place to create memorable campaigns.

Tax and logistical facilities: an extra incentive

One of the great attractions of La Palma, and of the Canary Islands in general, is its advantageous tax system for the audiovisual sector. Thanks to the Canarian tax policy, productions can benefit from important incentives that make the archipelago one of the most profitable destinations for filming. The La Palma Film Commission provides detailed advice in this area, helping productions to make the most of these benefits.

Furthermore, the island’s infrastructure is designed to facilitate the logistics of filming, with local professionals and companies specialising in providing support for audiovisual productions, from pre-production to post-production. All this, together with a privileged climate that allows filming all year round, makes La Palma a first-class filming destination.

The combination of unique landscapes, tax incentives and the support of the La Palma Film Commission make this island an unbeatable destination for audiovisual productions. The experiences of major international projects not only endorse La Palma’s capacity to host top-level filming, but also highlight the island’s versatility in adapting to all kinds of stories and genres. For any production company looking for a spectacular, accessible location with the necessary support to carry out its vision, La Palma is undoubtedly an option that should not be overlooked.