Paradores presents itself at Shooting Locations Marketplace in Valladolid as the best option for filming, combining heritage, hospitality, logistics, and sustainability.
The hotel group aims to attract projects that generate cultural and economic impact in the destinations where its establishments are located.
Paradores de Turismo is more than a hotel chain. Paradores are castles, convents, monasteries, palaces, avant-garde buildings, unique corners, privileged locations… an endless range of surprising settings that transport you to another era without leaving Spain. “At Paradores, we offer a unique catalogue of locations that combines historical heritage, natural environments, and contemporary architecture. This diversity allows a production company to find both historically authentic settings and modern natural spaces, all with the guarantee of a company that facilitates logistics and filming permits,” explains Álvaro García, head of the film commissions department at Paradores.
Added to this is the advantage that, as a hotel chain, the technical and artistic team can stay directly in the Parador, shortening production times and costs. Paradores offers comprehensive packages that include unique spaces adapted to production, accommodation in the same Parador, catering services with menus tailored to production needs, and auxiliary rooms, wardrobe, or catering areas. “Production companies find in Paradores a 360º solution: location + infrastructure + hospitality in a single provider, optimising costs and ensuring comfort for the entire team,” says García.
All this without forgetting one of the pillars that sustains the company: sustainability and respect for the environment. “When there is filming in Paradores, we promote the responsible use of resources during the shoots (water, energy, waste), offer catering with local and proximity products, and provide our carbon footprint calculator to measure and offset the environmental impact of each production,” García notes.
On the logistical side—one of the most important elements of any production—Paradores offers support and facilitates the planning of access, loading, and unloading of technical equipment. It also works closely with production teams to adapt filming schedules to the daily operations of the Parador, ensuring both the viability of the project and the comfort of guests. In this sense, Paradores has extensive experience in achieving this balance. “We coordinate schedules, access, and spaces with the production company, ensuring that filming takes place without interfering with other guests. Thanks to the versatility of our buildings, we can set up exclusive areas for production while maintaining the hotel’s usual service,” explains García.
Paradores has a centralised and agile procedure for managing film and audiovisual productions. It begins with a specialised production team that acts as a single point of contact to coordinate permits, technical requirements, and logistical needs. This team is responsible for:
Rapid review and validation of filming requests together with the Parador management.
Adaptation of spaces according to production needs, always balancing hotel operations with filming.
Facilitation of access for technical teams, transport of equipment, and support areas (wardrobe, auxiliary rooms, catering).
Personalised advice, leveraging prior experience in national and international projects.
“We work to guarantee professional, transparent, and efficient management, reducing lead times and offering confidence to production companies from the first contact,” says Álvaro.
“Our goal is to simplify the teams’ work as much as possible, offering a unique environment and, at the same time, professional and flexible management that gives production companies confidence.” Recent productions such as The Walking Dead: Daryl Dixon, House of the Dragon; TV shows like MasterChef or Traitors at the Parador of Sigüenza; or international productions such as Asteroid City by Wes Anderson in Chinchón, Justicia Artificial at the Parador of Costa da Morte, and Materia Oscura at the Parador of Ronda are just some examples of shoots recently hosted by Paradores, demonstrating the hotel chain’s expertise and professionalism. “We are aware of Spain’s position as a top-tier filming destination, and we want to be part of it by collaborating with regional and local film commissions, public institutions promoting culture and tourism, and by organising fam trips,” they explain from Paradores.
And the numbers confirm it. More and more national and international production companies are showing interest in Paradores’ facilities, closing 2024 with a turnover of over €184,000 in this business line. “Everything points to surpassing this figure this year,” says the department head.
A Parador for everyone
Paradores de Turismo is a public company serving Spanish tourism since 1928. It manages 98 hotels throughout the country and one franchise in Portugal, located in historic buildings and exceptional natural settings — a concept unique in the world. In nearly a century of existence, it has successfully fulfilled its mission of promoting the best image of Spain, betting on sustainable tourism, preserving and enhancing historical and cultural heritage, and promoting local economies in the territories where its establishments are located — all while maintaining excellence in hospitality, gastronomy, and leisure.
Paradores is moving toward its centenary in 2028 with an ambitious investment plan to modernise its establishments, make them more sustainable and accessible, and open two new locations: Ibiza (Balearic Islands) and Veruela (Vera del Moncayo, Zaragoza), reaching a total of 100 Paradores.