Founded in 2002, The Family is one of the most dynamic production companies in the European landscape. With a portfolio exceeding 600 commercials and a solid track record in long-format storytelling —from short films to television series and feature films— it blends industrial strength with artistic sensibility. Over the years, the company has collaborated with some of the most relevant names in contemporary directing and has successfully adapted to new audiovisual languages, integrating branded content, digital storytelling, and international co-productions. The Family will be present at Shooting Locations Marketplace, taking place on October 15 and 16 in Valladolid.
A production house with global vision and creative power
Based in Italy but with an international outlook, The Family represents more than thirty directors whose profiles range from high-impact advertising to auteur filmmaking. Peter Greenaway is a clear example: the acclaimed British filmmaker is developing Lucca Mortis, a feature film produced by the company. Alongside him are names like Jeff Nichols —known for Take Shelter and Mud— and Silvia Morani, one of the emerging voices in creative European documentary, showcasing the diversity and ambition of The Family’s roster.
In 2018, The Family acquired a majority stake in Maremosso, a company focused on long formats. This marked a turning point in their strategy. Their first joint project was Made In Italy, a series set in the 1970s fashion world, which premiered on Amazon Prime Video and later aired on Mediaset’s Canale 5. The series was distributed to over 15 countries and proved The Family’s capacity to scale local content into global platforms without losing narrative or aesthetic identity.
Talent, versatility, and more than 600 stories told
The Family’s catalogue is both vast and eclectic. Among its more than 600 productions are campaigns for globally recognised brands such as Peroni Nastro Azzurro 0.0% x Ferrari, directed by Martin Werner, and Sanpellegrino, directed by Christian Larson. Projects like Plenitude, by Vesa Manninen, further reinforce their creative ties with northern European markets. The variety of tones, styles, and formats enables The Family to navigate both commercial and experimental registers with ease.
The design of their website reflects a market-driven approach: each director has a personalised profile with full-length samples of their work —from commercials to short films— accessible with a single click. This transparency is also a visibility tool, helping attract new partners and productions. The inclusion of creative collectives like Mammafotogramma, 23lunes, or The Hoffmans, alongside individual directors such as Daniel Kleinman or Amanda Blue, illustrates a commitment to strong, original voices beyond conventional formats.
The Family’s trajectory is not only defined by volume or prestige, but by its ability to build connections. It has received awards at national and international festivals and maintains long-term partnerships with creative talent worldwide. Its flexible structure allows it to operate as a local executive producer or co-producer, facilitating international shoots in Italy and helping Italian talent break into foreign markets. This balance between service production, original content creation, and talent representation positions The Family as a key player in today’s European audiovisual ecosystem.
Their presence at Shooting Locations Marketplace offers an opportunity to explore this hybrid production model and foster new collaborations with destinations, film commissions, and international providers.