Despite its small size, La Palma has established itself as one of the most attractive filming destinations in Europe. Its spectacular variety of landscapes, a solid local professional ecosystem and an unbeatable tax framework make this Canary Island a unique location where shooting is possible all year round. This is complemented by the coordinated work of La Palma Film Commission, which has become a strategic ally for national and international production companies, offering full support from pre-production to the project’s wrap.
La Palma’s participation in Shooting Locations Market —taking place on 15 and 16 October 2025 in Valladolid— confirms its commitment to international positioning. After several active editions, the island will once again be present to reinforce its role as a versatile, professional and competitive filming location.
One island, a thousand locations
Within just 700 km², La Palma offers an unmatched diversity of landscapes. In a single day, crews can shoot in lush laurel forests, black sand beaches, volcanic lava fields, traditional urban areas, and mountain peaks with otherworldly views. This density of environments allows for the recreation of diverse settings without long travel times —a clear advantage in terms of logistics and cost efficiency.
Productions as varied as The Witcher (2019), Midnight Sky (2020), the Norwegian series La Palma (2023), or the British Netflix series The Choice (2024) have all taken advantage of this natural versatility. The third season of RTVE’s HIT and films like Mi Otro Jon have also found the ideal backdrop on the island. Renowned international brands such as Jaguar, Adidas, Audi, Chloé, Volkswagen and Zara have chosen La Palma for their advertising campaigns, drawn by its unique landscapes and natural lighting.
La Palma has also received international recognition: the Tajogaite volcano, one of its most striking landmarks, was a finalist for the Best European Filming Location Award, granted by the European Film Commissions Network.
Incentives, professionalisation and institutional support
One of La Palma’s main draws is its powerful tax incentive system as part of the Canary Islands. Audiovisual productions —whether foreign, national, or co-productions— can benefit from deductions of up to 54% on eligible expenses. This makes it one of the most competitive tax frameworks in Europe, and La Palma Film Commission offers free advice to help each project maximise these benefits.
The support from the Film Commission, a department of SODEPAL, goes far beyond taxation. Its team advises production companies on location scouting, permit processing and connecting with local professionals and service providers. It manages a comprehensive database of skilled technicians, operators and support services, and also provides information about the economic and social impact of filming on the island.
Professional development in the local sector is another key to La Palma’s audiovisual success. Thanks to the Cabildo’s initiatives and collaboration with the Film Commission, over 200 people have participated in specialised training programmes, strengthening the capabilities of local talent.
The island has succeeded in combining natural beauty with efficient management and a well-thought-out promotional strategy. La Palma is not only visually stunning —it’s also a reliable, cost-effective and committed destination for sustainable audiovisual production. At Shooting Locations Market 2025, its presence will once again offer production companies and location scouts the chance to discover why filming in La Palma is a creative, logistical and financial win.