FINE 2026 is the must-attend event for professionals involved in the design, marketing or management of wine tourism experiences
FINE, the International Wine Tourism Trade Fair, will hold its seventh edition on 3 and 4 March 2026 at Feria de Valladolid. It is a meeting point for industry professionals who want to explore the latest trends, build contacts and discover new business opportunities in wine tourism.
The previous edition brought together participants from 26 countries and 140 wineries, hotels and wine tourism destinations from Spain, Portugal, Sicily, Champagne and Štajerska, highlighting the diversity and international reach that define the event. If you are part of the wine tourism ecosystem, FINE 2026 is your annual appointment with innovation, knowledge and the global marketplace.
PROFESSIONAL PASS
- Online registration as a professional visitor for FINE 2026 is now closed.
- From this moment on, you can obtain your pass at the professional accreditation desks located at the event entrance.
- Please check that you meet the event’s admission requirements.
- Feria de Valladolid reserves the right of admission.
VISITOR PROFILE
- Tour operator
- Retail/wholesale travel agency
- DMC (Destination Management Company)
- Online travel agency
- Professional Congress Organiser (PCO)
- Tourist guide
- Media outlet
- Sales motivators
EXHIBITORS 2026
You can now browse the online catalogue for FINE #WineTourism Marketplace 2026, an edition that reinforces the event’s growth and international reach. FINE will take place on 3 and 4 March in Valladolid and will bring together professionals from Europe, Asia and the Americas, featuring a cutting-edge wine tourism offering (wineries, hotels, wine routes and destinations) from Spain, Portugal, Italy and Slovenia. The event will include new destinations and brands and, as a major new feature, olive oil tourism as an emerging complementary product.
On the demand side, the attendance of tour operators and agencies from multiple international markets is already confirmed, and the event is expected to exceed 2,200 business meetings, with overall figures of around 140 exhibitorsand approximately 100 buyers in the official programme.
BE FINE CONFERENCE PROGRAMME
The Be FINE 2026 Technical Sessions bring together experts and destinations to explore, in a dynamic format, how wine tourism boosts tourism competitiveness: an opening keynote focused on destination strategy, panels on the historical narrative of wine tourism and learning from routes that work, as well as a block of ideas for growth through differentiated proposals tailored to traveller profiles. The programme is rounded off with a dedicated dialogue on Portuguese wine tourism—between tradition and innovation—moderated by Meritxell Falgueras and Viniportugal.