Tour operators from more than twenty countries will take part in FINE, the international wine tourism marketplace in Valladolid (Spain)

 

Feria de Valladolid continues to prepare the fifth edition of FINE, the International Wine Tourism Fair, which is less than two months away. The event’s format is geared towards marketing and business development between wineries, territories, travel agencies and international tour operators.

The fifth edition will be held on 13 and 14 March 2024 and will be attended by new national and international wineries and territories. Among those participating for the first time are around twenty wineries located in areas such as the Ampurdán, Penedés, Bages, Ribera del Duero, Rioja Alavesa, Rías Baixas, Navarra, Castilla-La Mancha, Cáceres and Ribeira Sacra.

This expands the map of wine tourism areas and the range of options available to buyers who come to FINE’s contract market. In addition to the offer of each of the wineries, there are also proposals presented by the routes of territories such as the Canary Islands, Catalonia, Castile-La Mancha, Valencia, Murcia, Ronda and Malaga, Cadiz, Cerrato Palentino, Rías Baixas or the Sagardoa from Gipuzkoa, whose protagonist is cider.

“In short, the map of FINE in this fifth edition is more extensive, more varied and therefore more attractive for tour operators and agencies that will find here the best content to develop tourist packages for next season, trips and getaways that will reach the public in the coming months,” explained the general director of Feria de Valladolid, Alberto Alonso.

In terms of international participation, Portugal maintains an important presence with around thirty wineries attending through Viniportugal and the routes of the Centro, Porto and Norte regions.

And this year, the Italian region of the Marche, a territory in the centre of the country with some 25,000 hectares of vineyards and around twenty quality labels for its wines, has joined this offer.

Buyers from over twenty countries

FINE’s content is based on a contracting market, which has already confirmed its attendance by wine tourism agencies and tour operators from more than 20 countries in the Americas, Europe, Oceania and Asia, from both consolidated and emerging markets.

The conference programme will kick off with a talk by Paul Wagner, renowned world wine tourism analyst and author of the phrase “there is no such thing as wine tourism, there is only tourism”, who will talk about trends and models of success in different regions of the world, among other issues.

A meeting of the FINE advisory board was held this week to address issues related to the contents of the event next March. The “founding” wineries of the project, Abadía Retuerta, Dehesa de los Canónigos and Protos, together with the incorporations of the Ferrer Miranda group, Bodegas Alvear and the Spanish Wine Federation, form part of this committee together with Feria de Valladolid.

FINE is organised by Feria de Valladolid and has the support of companies and institutions such as Turespaña, Valladolid City Council, Valladolid Provincial Council, the aforementioned pioneering wineries, the FEV, Acevin, CEAV, etc.