The Rueda Wine Route positions itself as a benchmark wine tourism destination in Spain, offering visitors an immersion into the rich winemaking tradition of the region. Its participation in the next edition of FINE underscores its commitment to promoting wine tourism and wine culture.

Worldwide prestige

Located in the heart of Castilla y León, the Rueda Denomination of Origin was established in 1980, being the first to obtain this recognition in the autonomous community. However, the winemaking history of the area dates back to the 11th century, when the vine began to be cultivated in these lands.

During the Golden Age, the golden wines of Rueda achieved great prestige, being considered the wines of the court in the time of the Catholic Monarchs. This historical legacy has left a deep mark on the cultural and oenological identity of the region, evidenced by the 42 monuments declared Assets of Cultural Interest that dot the territory.

Image: Ruta del Vino de Rueda

Enjoy wine in historical sites

The Rueda Wine Route covers more than 30 municipalities distributed among the provinces of Valladolid, Ávila, and Segovia. Visitors can enjoy a wide range of wine tourism experiences tailored to various profiles. The region’s wineries offer guided tours that allow you to learn about the production process of their renowned white wines, especially those made with the Verdejo variety. These visits usually include tastings led by expert winemakers, where the organoleptic characteristics of the local wines can be appreciated.

In addition to winery visits, the route proposes activities such as unique tastings in emblematic places, which have been recognised in the VII Wine Tourism Awards of Spain’s Wine Routes. The gastronomic offer is equally remarkable, with restaurants pairing Rueda wines with traditional and avant-garde dishes. For those seeking a more complete experience, there are packages that combine accommodation in charming establishments, winery visits, and cultural activities, allowing a total immersion in the essence of the region.

Food also has its place

The Rueda Wine Route has demonstrated a firm commitment to innovation and excellence in its wine tourism proposals. A notable example is the Gastrobodega Martín Berasategui, awarded in the VII Wine Tourism Awards of Spain’s Wine Routes for its outstanding gastronomic offer. This initiative fuses the region’s winemaking tradition with haute cuisine, offering visitors a unique sensory experience that reflects the evolution and modernisation of wine culture in Rueda.

Image: Ruta del Vino de Rueda

In addition, the region has adopted sustainable practices in viticulture and tourism management, aware of the importance of preserving the natural environment and historical heritage. The implementation of environmentally friendly techniques in vine cultivation and the promotion of ecotourism activities are a testament to this commitment to quality and sustainability.

The participation of the Rueda Wine Route in FINE 2025 offers an exceptional opportunity for wine and culture lovers to discover the oenological and heritage richness of this region. Attendees are invited to visit the route’s stand to obtain detailed information about the various wine tourism experiences available and plan a visit that will allow them to immerse themselves in the authenticity and charm of Rueda.