The Jumilla Wine Route, which links the north-east of the Region of Murcia with the south of the province of Albacete, will once again be part of the FINE #WineTourism Marketplace, to be held on 13 and 14 March 2024.

This route, which is distinguished by its deep winemaking heritage dating back to Iberian times, with traces dating back 5,000 years, offers a unique immersion in the culture of wine. Its participation in FINE allows visitors to get to know in depth its wine tourism proposal, marked by a growing demand and the desire to offer unique tourist experiences around wine.

The Jumilla Wine Route began in 2005 with the city of Jumilla and has grown exponentially, adding municipalities such as Fuente-Álamo, Montealegre del Castillo, Ontur, Tobarra and Hellín.

This growth reflects the expansion and enrichment of its wine tourism offer, which goes beyond visiting vineyards and wineries. It is about experiencing the culture, tradition and customs of a territory richly linked to wine, through activities, events and experiences ranging from walking through vineyards, visiting wineries, tasting its gastronomy and enjoying its historical, cultural and natural heritage.

Jumilla’s wine tourism proposal

The Jumilla Wine Route at FINE #WineTourism Marketplace is an invitation to explore the essence of a territory that lives by and for wine.

Visitors will have the opportunity to immerse themselves in the winemaking tradition of the region, visiting some of the most emblematic wineries such as Bodegas Juan Gil, Bodegas Luzón, and Bodega Sierra Norte, among others.

These visits offer an insight into the meticulous process of winemaking, from the care of the vineyards to the modernisation of the facilities that guarantee the quality and prestige of Jumilla PDO wines.

In addition, the route offers the possibility of enjoying a rich gastronomic offer in various restaurants and visiting olive oil mills such as Finca y Almazara Olimendros and Almazara Casa Pareja, where you can learn about the olive oil production process, complementing the wine tourism experience with flavours that highlight the identity of the territory.

The Jumilla Wine Route at FINE #WineTourism Marketplace is a window into a world where wine is the protagonist, offering professional visitors a broad and rich perspective of what wine tourism means in this region.

It is an experience that goes beyond wine tasting; it is a journey through the history, culture and tradition of a territory that has made wine an integral part of its identity.