The Wine Tourism Cluster in the Canary Islands, officially founded in 2018 at the University of La Laguna, has established itself as one of the main business collaboration platforms in the wine tourism sector of the archipelago. This year, its presence at the Valladolid Fair promises to be an irresistible invitation for those wishing to discover the diversity and richness of Canarian wine.

Comprised of wineries, tourism companies, and sector professionals, the cluster works with a common goal: to enhance competitiveness and highlight the region’s potential as a leading wine tourism destination. The cluster’s participation in the fair is a unique opportunity to explore its offerings and learn about the unique characteristics that make the Canary Islands a singular wine destination.

The soul of Canarian wine at FINE 2025

The wine history of the Canary Islands dates back to the time of the Spanish conquest when the first European vines were introduced to its volcanic lands. Over the centuries, this tradition has evolved, adapting to the particularities of the archipelago’s diverse microclimates. The wineries associated with the cluster, located on all the islands, preserve this historical heritage, producing wines that stand out for their authenticity and connection to the environment.

Among its most emblematic wines are the volcanic Malvasia and other native varieties that, thanks to their cultivation in mineral-rich soils, offer unique aromatic profiles. The combination of traditional and modern techniques allows this oenological identity to be preserved while promoting innovation.

Image: Cluster Enoturismo de Canarias

From the vineyard to the visitor’s soul

The Wine Tourism Cluster of the Canary Islands not only offers the opportunity to taste exceptional wines but also to experience complete and immersive experiences. From guided tours of vineyards located in volcanic landscapes to specialised tastings in the wineries themselves, each experience is designed to satisfy both enthusiasts and experts.

Visitors can participate in pairing workshops, vineyard tours, and exclusive events where wine culture is fused with local gastronomy. Additionally, some wineries offer specific activities for families, with itineraries adapted to different profiles and levels of oenological knowledge.

The cluster’s commitment

One of the pillars that define the Wine Tourism Cluster in the Canary Islands is its commitment to innovation and sustainability. The associated wineries implement responsible practices ranging from sustainable production to circular economy and environmental respect. A notable example is the use of the zero-kilometre model, promoting the consumption of local products and reducing the carbon footprint.

Furthermore, the cluster encourages the adoption of advanced technologies in the wine production and marketing process, thus ensuring the highest quality. This approach not only enhances the visitor experience but also strengthens the sector’s competitiveness in the national and international markets.

Image: Cluster Enoturismo de Canarias

Discover Canarian wine tourism at the Valladolid Fair

The Wine Tourism Cluster in the Canary Islands presents itself at the Valladolid Fair as an essential proposal for wine and experiential tourism lovers. Its offer, which combines history, innovation, and sustainability, reflects the essence of a unique wine destination.

Visiting their stand is an opportunity to get to know this network of wineries and companies committed to excellence. Discover more about their activities and wines on their website and get ready to be captivated by the magic of Canarian wine.