In the realm of wine tourism, few destinations in the world can boast the richness and diversity offered by the Wine and Brandy Route of the Marco de Jerez. Situated in one of the most emblematic areas of Spanish viticulture, this route stands out not only for its internationally renowned wines but also for its unique cultural, historical, and scenic offerings.

At FINE 2025, the International Wine Tourism Fair in Valladolid, this route will position itself as a reference point for those seeking an authentic and multisensory immersion in wine culture.

History and tradition: the legacy of the Marco de Jerez

The origin of the Wine and Brandy Route of the Marco de Jerez dates back to 2006, when the Association of Wine and Brandy Routes of the Marco de Jerez began a process of structuring and cohesion of the region’s tourism offerings. This effort quickly bore fruit, and in January 2007, the route obtained the “Wine Routes of Spain” quality certification, a distinction that endorses its excellence and has consolidated its reputation as one of the most visited wine tourism routes in the country.

The Marco de Jerez encompasses municipalities with a rich wine tradition such as Jerez de la Frontera, Sanlúcar de Barrameda, El Puerto de Santa María, Chiclana de la Frontera, and Rota, among others. Each locality contributes its identity, heritage, and charm, creating a comprehensive experience for visitors. More than 100 entities and companies, from century-old wineries to restaurants and museums, form part of this diversified offering that allows tourists to explore both urban and rural environments.

Image: Ruta del Vino y el Brandy del Marco de Jerez

An offering for all the senses

The Wine and Brandy Route of the Marco de Jerez offers a wide range of activities designed to satisfy various visitor profiles. From guided tours of historic wineries, known as authentic “wine cathedrals”, to private tastings and vineyard tours, visitors can discover the secrets of Sherry and Brandy production in their natural environment.

One of the most authentic experiences is the opportunity to participate in demonstrations of the art of venencia, where wine is extracted directly from the barrels. Additionally, many wineries combine the visit with flamenco and equestrian shows, blending the region’s art and culture with the world of wine.

For gastronomy lovers, pairings in Michelin-starred restaurants allow them to savour the wines of the Marco de Jerez alongside avant-garde Andalusian cuisine. The offering is complemented by outdoor activities, such as 4×4 vineyard tours, and children’s workshops designed for the little ones to also enjoy and learn about wine culture.

Innovation and commitment to quality

One of the distinctive aspects of this route is its commitment to innovation and accessibility. During its participation in FINE 2025, the Wine and Brandy Route of the Marco de Jerez will present new proposals in accessible tourism, ensuring that all visitors, regardless of their abilities, can fully enjoy the experience. Additionally, MICE (Meetings, Incentives, Conferences, and Exhibitions) spaces in wineries and wine environments allow for the celebration of business events in places full of history and charm.

The commitment to sustainability is also key. The region has managed to integrate its wine heritage into a context of environmental respect and landscape preservation. The natural wealth of the environment, with protected areas such as the Doñana National Park and the marshes of Cádiz, offers unique opportunities for ecotourism and bird watching.

Image: Ruta del Vino y el Brandy del Marco de Jerez

A destination where wine and culture are inseparable

Beyond its wine offerings, the Marco de Jerez is an inexhaustible source of cultural heritage. It is the cradle of flamenco, particularly of such emblematic styles as bulería, and the home of the Carthusian horse, an internationally renowned equestrian breed. The influence of history and nature is reflected in every corner, from centuries-old wineries to unique events, such as horse races on the beach of Sanlúcar de Barrameda.

Additionally, the albariza soil, characteristic of the region’s terrain, and the solera and criadera ageing system, give the wines of the Marco de Jerez their distinctive character, valued worldwide.

An invitation to discover the soul of wine

In short, the Wine and Brandy Route of the Marco de Jerez is much more than a wine tourism destination: it is an experience that combines tradition, innovation, and hospitality. At FINE 2025, visitors will have the opportunity to get to know this unique route up close, explore its exclusive proposals, and be captivated by a territory where every glass of wine tells a story.

Don’t miss the opportunity to visit their stand at the fair and discover why this route is a must for wine and culture lovers. For more information, you can visit their website or plan your next getaway to the heart of the Marco de Jerez.