Taste Lanzarote: a cross-cutting brand for the promotion of the island

At the threshold of a new era for wine tourism, Taste Lanzarote emerges as a transformative force, capable of narrating the rich tapestry of our territory from a unified perspective.

As an integral part of the upcoming edition of FINE #WineTourism Marketplace, this cross-cutting brand is presented not only as a symbol of unity and projection towards the future but also as a palpable reminder of our roots and the shared heritage that defines us. This cross-cutting brand is presented not only as a symbol of unity and projection towards the future.

Since its inception, Taste Lanzarote has been the driving force behind the Integra Project, an initiative that seeks to foster economic and social neighbourhood through the creation of a common identity. Since its inception, Taste Lanzarote has been the driving force behind the Integra Project.

This collective effort not only seeks to integrate citizens and visitors under the same banner but also to attract investors, companies, and professionals who see in Lanzarote a fertile ground for their projects. This collective effort not only seeks to integrate citizens and visitors under the same banner.

The commitment of Taste Lanzarote to sustainable development and the promotion of Atlantic gastronomy aligns perfectly with the objectives of FINE #WineTourism Marketplace. Through this event, the brand seeks not only to project closeness and encounter but also to enrich Lanzarote’s global image from its deepest roots, highlighting the diversity and richness of its wine tourism offer. Through this event, the brand seeks not only to project closeness and encounter.

Lanzarote’s wine tourism proposal

Viticulture in Lanzarote is an artistic expression of the struggle and harmony between man and nature. The island, blessed with a grape variety unique in the world, the Volcanic Malvasia, offers a palette of flavours that reflect its singular terroir.

The wines of Lanzarote, characterised by their quality, brightness, and aroma, are the result of meticulous work that combines tradition and innovation. Visitors who come to FINE #WineTourism Marketplace will have the opportunity to immerse themselves in the essence of Lanzarote through its wines.

The wine tourism proposal of Taste Lanzarote goes beyond wine tasting. It invites you to live a complete experience, where you can appreciate the meticulous cultivation process in a unique volcanic landscape, which gives the wines an unmistakable identity. Interaction with winegrowers, visits to wineries, and the discovery of winemaking techniques intertwine with the island’s history and traditions, offering an incomparable sensory journey.

This encounter with Lanzarote’s wine at FINE #WineTourism Marketplace is an opportunity for professionals and wine lovers to get to know the dedication and love hidden behind each bottle. A testimony of Lanzarote’s commitment to quality, sustainability, and the preservation of its viticultural heritage.

Connecting cultures through gastronomy

Beyond wine, Taste Lanzarote positions itself as a gastronomic bridge that connects various cultures and traditions. The culinary offer of the island, which will be showcased at FINE #WineTourism Marketplace, is a reflection of the identity and diversity of Lanzarote.

From restaurants that reinterpret traditional cuisine with a modern twist to bars and catering services that stand out for their commitment to local and sustainable products, Lanzarote offers a range of gastronomic experiences that perfectly complement its wine tourism offer.