The Associação Rota da Bairrada, founded in 2006 as a non-profit entity, has established itself as a benchmark in promoting wine tourism in the Bairrada region of Portugal. Its mission is to coordinate and structure the region’s tourism offerings, ensuring that each visit is a unique experience, full of flavours and knowledge.

Located in the western part of the central region of Portugal, Bairrada encompasses eight municipalities: Águeda, Anadia, Aveiro, Cantanhede, Coimbra, Mealhada, Oliveira do Bairro and Vagos. This region is characterised by its geographical diversity, which includes vineyards, mountains, rivers, and proximity to the sea, elements that enrich its cultural and historical heritage.

Viticulture in Bairrada dates back to the 10th century, and the region is renowned for producing intensely coloured red wines with excellent ageing potential, as well as its outstanding sparkling wines, mainly made from the Baga grape variety.

Image: Rota da Bairrada

Nature and spas as part of the experience

Rota da Bairrada offers a wide range of wine tourism experiences designed to satisfy various visitor profiles. Among the highlighted activities are:

• Experiences in cellars and wineries: guided tours and tastings at emblematic wineries such as Aliança Vinhos de Portugal, where participants can even take on the role of winemaker for a day.
• Nature experiences: routes that combine the appreciation of natural landscapes with the tasting of local wines, offering a complete immersion in the Bairrada environment.
• Spa experiences: programmes that blend the wellness of thermal waters with wine culture, providing moments of relaxation and sensory pleasure.

Additionally, the region boasts a notable gastronomic offering, where roast suckling pig, fresh fish and seafood dishes, and conventual sweets pair perfectly with local wines and sparkling wines.

Image: Rota de Bairrada

Personalisation to discover the place

Associação Rota da Bairrada stands out for its innovative approach to promoting wine tourism. It has developed personalised experiences that allow visitors to discover the region through the five senses, ensuring that each tour is unique and memorable.

Moreover, the association works closely with local producers to ensure that the experiences offered maintain high standards of quality and authenticity, reflecting the region’s commitment to oenological and tourism excellence.

Associação Rota da Bairrada presents itself as an essential gateway for those wishing to explore the wine and cultural richness of Bairrada. Its participation in FINE #WineTourism Marketplace provides an unparalleled opportunity to discover the uniqueness of this Portuguese region. Interested parties are invited to visit their stand at the fair or access their website for more information and to plan an unforgettable wine tourism experience.