Regione Marche: an emerging wine tourism destination

The Regione Marche, situated in the heart of Italy, is consolidating itself as a first-class wine tourism destination thanks to its rich viticultural tradition and commitment to offering unique experiences to wine lovers.

With a landscape marked by gentle hills, extensive vineyards, and a coastline that kisses the Adriatic, Marche provides an incomparable setting for wine tourism. This region, rich in history and culture, offers its visitors a perfect combination between the pleasure of good food and the beauty of its natural landscapes.

Recently, the Regione Marche has taken significant steps to structure and promote its wine tourism offering through the Regional List of Wine Tourism Operators (EROE), a system that guarantees the quality and authenticity of the wine tourism experiences offered.

This register, managed by the Decentralised Structure for Agriculture (SDA), not only ensures compliance with high quality standards but also promotes the use of the Marche Wine Tourism logo, a seal of excellence in the sector.

Participation in FINE #WineTourism Marketplace on the upcoming 13th and 14th of March 2024, will provide Regione Marche with an unparalleled platform to present its wine tourism offering to an international audience.

Registration in the EROE and compliance with its requirements are not only a quality guarantee for visitors but also an open door to new business opportunities and visibility on the international stage.

The participation of Regione Marche in FINE represents a step forward in its strategy to position itself as a reference wine tourism destination worldwide.

Wine Tourism Proposal

The wine tourism offer of the Regione Marche is distinguished by its diversity and quality, reflecting the richness of the region’s viticultural heritage.

Through the EROE, Marche presents a variety of activities ranging from guided tours of the vineyards, whether on foot, by bike, or on horseback, to cultural experiences that immerse the visitor in the history and practice of viticulture. These activities are designed to satisfy both amateurs and wine connoisseurs, offering an intimate look at the region’s wine production.

The wineries of the Regione Marche are open all year round, allowing visitors to explore the facilities where the wine is made and participate in tastings that highlight the variety and richness of the local wines.

These experiences are complemented by visits to historical sites where the traditional tools of vine cultivation are exhibited, as well as other educational, cultural, and recreational initiatives carried out in the wineries and vineyards.

The Regione Marche prides itself on its seasonal approach to wine tourism, offering specific activities that vary according to the time of year, such as the educational grape harvest. This allows visitors to enjoy unique experiences tailored to each season, from winter pruning to autumn grape picking.

The commitment of Marche to promoting wine tourism is not limited to the on-site experience.

Through marketing activities and the use of each company’s website, it seeks to attract a broader and more diverse audience, ensuring that each visitor finds an activity that resonates with their interests and passions.

Innovation and tradition: The perfect balance

The Regione Marche stands out not only for its wine tourism proposal but also for its ability to balance innovation and tradition. This region has managed to adapt to new times, incorporating modern technologies in wine production and the promotion of its wine tourism activities, without losing sight of the importance of traditional techniques and respect for the terroir.

This approach is reflected in the way that the wineries and wine tourism operators of Marche manage their activities. Innovation is presented in forms such as the georeferencing of wine tourism activities and the use of digital platforms for engagement with visitors from around the world.

At the same time, tradition remains alive in ancestral cultivation practices, manual harvest, and the conservation of native grape varieties.