The Regional Institute of Wine and Oil (IRVO) of the Sicily Region, founded in 1950, has established itself as a key public entity in the promotion and evolution of Sicilian viticulture. With a wide field of intervention ranging from the planting and cultivation of the vine to the promotion of the final product, the IRVO has proven to be a fundamental pillar in the development of the region’s wine industry.

Through experimentation, research, and promotion, it tirelessly works to sustain the competitiveness of Sicilian wineries in both national and international markets.

The cultural importance of wine, considered not only as a consumer product but also as a cultural asset deeply rooted in the territory, culture, and local traditions, is a concept that the IRVO has valued and promoted throughout its history. This cultural approach to wine, along with the integration of olive oil into its activities, reflects the institute’s commitment to promoting Mediterranean food and its health benefits, recognised worldwide.

This year, the IRVO Regione Sicilia will participate in FINE #WineTourism Marketplace, which will take place on the 13th and 14th of March 2024 in Valladolid, Spain. This participation marks an important milestone for the IRVO, by taking its initiatives and projects beyond Italian borders, presenting its rich enotouristic and culinary traditions on an international stage.

Wine Tourism Proposal of IRVO Regione Sicilia

The IRVO Regione Sicilia presents a unique wine tourism proposal that highlights the rich wine heritage of Sicily, offering an immersive experience in the region’s viticultural culture. Through participation in international fairs like FINE #WineTourism Marketplace, the institute seeks to promote not only its wines but also the deep cultural connection that these have with their land of origin.

The joint promotion of wine, territory, and Sicilian culture is a priority, seeking to offer a holistic experience that goes beyond wine tasting.

The project led by Strada del Vino e dei Sapori dell’Etna, funded by the Sicily Region through the IRVO, is a clear example of how the entity seeks to innovate in the promotion of wine tourism. This project not only highlights the exceptional quality of Sicilian wines but also the enogastronomic richness of the region, presenting a complete catalogue of tourist and culinary proposals that reflect the diversity and richness of Sicily.

The development of professionals, another important aspect of the IRVO

The IRVO focuses not only on promoting wines and oils but also places great emphasis on cooperation and professional development within the sector.

The offer of scholarships for specialisation in oenology, viticulture, biology, or biotechnologies is a clear indication of its commitment to the training of future professionals. This investment in education ensures not only the individual growth of students but also the sustainable development of the Sicilian wine industry as a whole.

The presence of IRVO Regione Sicilia at FINE #WineTourism Marketplace is an exceptional opportunity to learn more about its wine tourism proposal.

With a history rich in tradition and a future focused on innovation, the IRVO invites professionals and wine enthusiasts to discover the essence of Sicily through its wines and oils, in a meeting that promises to be a reference point for international wine tourism.