More than 50 buyers from 13 countries have already confirmed their participation in FINE, the International Wine Tourism Fair


More than 50 buyers specialised in wine tourism have already confirmed their intention to participate in the second edition of FINE, the business forum for professionals to be held at Feria de Valladolid on June 9 and 10.

It should be noted that 65 percent of them are international tour operators present in 13 countries: the United Kingdom, Portugal, the United States, Germany, Canada, the Netherlands, Italy, Norway, Russia, Singapore, Australia, and Ukraine.

In its upcoming second edition, FINE will strengthen its commitment to the international market in terms of both supply and demand, as reflected in the response of returning buyers from the United States, Russia, and Great Britain and the addition of Italy, Germany, Australia, and Singapore.

‘The enthusiastic response we are receiving from tour operators and agencies is even more relevant in these times of uncertainty due to the pandemic’, said Alberto Alonso, managing director of Feria de Valladolid.

‘In the first edition, the buyer programme had 70 participants, and now, five months after FINE was held, we have already received confirmation from 50, including several agencies that have won awards worldwide for their trips and wine tourism experiences’, he added.

The search for unique, original and charming experiences is among the objectives of these agencies, which also demand activities centred on gastronomy, outdoor tourism, customised travel, family-owned wineries, etc.