Mainova: tradition and innovation in the heart of Alentejo
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In the wine tourism sector, Mainova Winery has established itself as a must-visit destination for wine lovers and wine culture enthusiasts. Its presence at FINE 2025 is a unique opportunity to explore its legacy and its carefully designed experiences, which combine tradition, sustainability, and innovation.
Deep roots in Alentejo
Mainova, located in the heart of the Alentejo region, stands out for its connection to the land and its dedication to sustainable viticulture. The estate is surrounded by vineyards and ancient olive trees dating from 600 to 2,400 years old, giving its wines a unique identity. Its history reflects a balance between respect for the natural environment and the application of modern techniques to ensure the production of exceptional wines.
Mainova’s commitment to its environment goes beyond wine production: its sustainable approach and respect for local resources have allowed it to preserve the essence of Alentejo and share it with visitors through its wine tourism experiences.
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Image: Mainova
Sensory and exclusive experiences
Mainova offers a wide variety of wine tourism activities designed for different visitor profiles, from enthusiasts to expert connoisseurs. Highlights include guided tours of the winery, horseback rides through the vineyard, and wine and olive oil tastings.
A standout experience is “Mainova à Mesa,” a lunch led by Chef João Narigueta from the Híbrido restaurant in Évora, where each dish is carefully paired with the winery’s wines. They also offer picnics under ancient olive trees and premium tastings of up to six wines or oils, combining the best of tradition and oenological innovation.
For those seeking an even more personalised experience, Mainova organises private events, harvest programmes, and workshops, including yoga sessions among the vineyards and introductory courses in wine or oil tasting. Each activity aims to connect visitors with the environment and offer a complete immersion in wine culture.
A sustainable philosophy
Mainova stands out not only for its high-quality wines but also for its innovative approach and commitment to sustainability. The winery uses environmentally friendly methods at all stages of production and has implemented advanced technologies to optimise water use and reduce its carbon footprint.
This commitment is reflected in its wines, which are a testament to the richness of Alentejo’s soils and the dedication of its team. Both in its olive oils and wines, quality is the central axis of its proposal, offering products that are true to their origin and to visitors’ expectations.
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Image: Mainova
An invitation to discover Mainova
Mainova arrives at FINE #WineTourism Marketplace to showcase the best of its production and wine tourism offerings. Visiting its stand is an opportunity to get to know the essence of this winery, its award-winning wines, and its personalised programmes. Attendees will discover how Mainova integrates tradition, innovation, and respect for the land, making each experience an unforgettable memory.
For more information, interested parties can visit its official website or stop by the Mainova stand during the fair.