At the heart of the next edition of FINE #WineTourism Marketplace, set to take place on the 13th and 14th of March, 2024, lies one of the most emblematic and globally recognised wineries, J. García-Carrión, making its first appearance at the Fair.

Founded in 1890, this family-owned winery has not only positioned itself as the first in Europe and fourth globally in terms of production volume, but it has also distinguished itself through its unwavering commitment to quality, innovation, and sustainability throughout its extensive history of more than 130 years.

The story of J. García-Carrión is a chronicle of constant evolution and a pioneering spirit that has adeptly adapted to market changes and anticipated trends in the wine sector.

From its humble beginnings, when the Carrión family grew grapes and sold wine from their own winery, to becoming an international powerhouse with a presence in over 150 countries, J. García-Carrión has maintained values of quality, customer service, and humanity as the pillars of its business philosophy.

Diversification has been a key strategy in the success of J. García-Carrión, encompassing everything from prestigious wines in ten Designations of Origin to the popular Don Simón brand, which leads the food market with a wide range of products.

This strategic vision, combined with a deep understanding of the market, unique raw materials in Europe, and a constant commitment to agility, flexibility, creativity, and innovation, places J. García-Carrión in a privileged position within the sector.

J. García-Carrión’s wine tourism offering

J. García-Carrión’s wine tourism offering focuses on three main jewels in its crown: Viña Arnáiz, Jaume Serra, and Bodegas Los Llanos.

Each, with its uniqueness, invites visitors to immerse themselves in Spain’s rich wine heritage through experiences that awaken the five senses.

Located in Haza, Burgos, the Viña Arnáiz winery is a symbol of the integration between history and technological avant-garde. Built in the year 2000, this winery stands in an environment marked by legends and illustrious characters, offering visitors the chance to explore a sea of vineyards in the Ribera del Duero.

The experience at Viña Arnáiz not only allows for the tasting of exceptionally quality wines but also an understanding of the winery’s commitment to sustainable development and environmental conservation.

On the other hand, the Jaume Serra Winery, located in Vilanova i la Geltrú, Barcelona, offers a wine tourism experience where the Mediterranean plays a starring role.

Surrounded by an idyllic landscape, this cava invites you to discover the process of making its cavas and wines, from vine to glass, in an environment that blends tradition and technology. The visit culminates with a tasting of its renowned cavas, in a setting where history and the sea breeze intertwine.

In Valdepeñas, Bodegas Los Llanos stands as a living testimony to the wine culture in the region. With a history dating back to 1875, this winery is famous for its underground caves, where art and wine merge into an unparalleled sensory experience.

Visitors can delve into the heart of the winery, discovering the secrets behind the making of its wines and the importance of preserving wine heritage.

An invitation to discover

FINE #WineTourism Marketplace is pleased to feature J. García-Carrión, a unique opportunity to closely discover the richness and diversity of Spanish wine tourism. We invite professionals and wine enthusiasts to explore the wine tourism proposals of these three emblematic wineries, which are just a sample of J. García-Carrión’s commitment to excellence, sustainability, and a passion for wine.