Nestled in the heart of Rioja Alavesa, the Hotel Marqués de Riscal, a Luxury Collection Hotel, is an unmissable landmark in the world of wine tourism. Designed by the renowned architect Frank Gehry, this iconic establishment fuses architecture, winemaking tradition, and unparalleled luxury service.

Surrounded by the century-old vineyards of the Marqués de Riscal City of Wine, this hotel offers visitors a complete sensory experience, where wine becomes the guiding thread of an unforgettable stay. At the FINE #WineTourism Marketplace, the Hotel Marqués de Riscal will present its innovative wine tourism offer, which has positioned the winery as the Best Vineyard in the World 2024, according to the prestigious international competition World’s Best Vineyards.

An architectural icon in Rioja Alavesa

Inaugurated in 2006, the Hotel Marqués de Riscal represents the perfect symbiosis between tradition and modernity. Its spectacular design, characterised by its unmistakable titanium and undulating steel sheets, is a tribute to the evolution of the Marqués de Riscal winery, founded in 1858 and considered one of the oldest and most prestigious in Spain. Located in Elciego, a picturesque medieval village, the hotel is integrated into an environment where wine culture is a way of life.

The building is not only an architectural masterpiece but also a centre for wine tourism experiences, where visitors can tour the historic 1860 winery, discover the impressive collection of old wines in its wine rack, or explore the El Palomar building, built in 1883 in the Bordeaux style. This link between past and present is one of the keys to the appeal of the Hotel Marqués de Riscal within high-end wine tourism.

Foto: Hotel Marqués de Riscal

A luxury wine tourism offer

The Hotel Marqués de Riscal offers a wide range of experiences designed for wine lovers and exclusive tourism. Among its main proposals are:

• Guided tours of the Marqués de Riscal winery, with access to emblematic spaces and a tasting of three select wines.
• Accommodation experience in a luxury hotel, with 61 unique rooms, distributed in two buildings connected by a flying walkway.
• SPA Vinothérapie® Caudalie, a wellness retreat that harnesses the antioxidant properties of the vine and grape to offer exclusive rejuvenation and relaxation treatments.
• Top-level gastronomic offer, led by chef Francis Paniego, awarded three Michelin stars, combining Basque-Riojan culinary tradition with the most innovative gastronomic creativity.

Additionally, visitors can enjoy an exclusive shop with Marqués de Riscal wines and a selection of typical regional products, perfect for taking home a memory of this unique experience.

World-class recognition

The Hotel Marqués de Riscal has successfully combined respect for winemaking tradition with a determined commitment to innovation and excellence in wine tourism. The recent distinction as Best Vineyard in the World 2024 is a recognition of its forward-looking vision and its ability to offer an integral concept of wine, culture, and hospitality.

Its innovative approach is manifested in every detail, from its striking architectural design to its sensory wine tourism proposal, which aims to stimulate the five senses of visitors. The winery has developed a pioneering offer in sustainability and experiential tourism, with practices that respect the environment and ensure the highest quality in every service.

Image: Hotel Marqués de Riscal

An essential destination at FINE #WineTourism Marketplace

The Hotel Marqués de Riscal is a must-visit for wine tourism enthusiasts seeking a unique experience centred around wine. Its participation in FINE #WineTourism Marketplace is an exceptional opportunity to discover first-hand the proposals of the Marqués de Riscal City of Wine and understand why this destination has been recognised as the best vineyard in the world.

For those wishing to explore a perfect combination of history, luxury, gastronomy, and wine culture, the Hotel Marqués de Riscal is the ideal choice. Don’t miss the opportunity to visit their stand at the fair and immerse yourself in a universe where wine is the absolute protagonist.