FINE #WineTourism Marketplace, a must-attend event for travel agencies and tour operators seeking unique wine tourism experiences.
FINE, the International Wine Tourism Fair, will hold its sixth edition on March 5 and 6 at Feria de Valladolid.
This event is open to wineries, hotels, wine routes, wine tourism regions, tour operators, and travel agencies specializing in this tourism segment.
FINE is a must-attend event for tour operators, travel agencies, and DMCs looking to diversify and enrich their tourism offerings. The fair provides a unique opportunity to discover new wineries and routes, establish direct connections with key players in the wine tourism industry, and explore the latest trends and innovations in the sector. Attending FINE allows professionals to offer unique and distinctive experiences to their clients, create strategic alliances, and stay up to date with market demands.
For online travel agencies, conference organizers, OPCs, tour guides, and sales motivators, FINE serves as an essential platform to expand their product catalog, access exclusive content, and build strong business relationships. The fair facilitates the inclusion of wine tourism activities in event and conference programs, enhances the quality of guided tours, and provides promotional materials for digital marketing campaigns.
The sixth edition presents promising prospects, with an exciting national and international lineup, featuring around 140 wineries, hotels, and wine routes from Spain, Italy, Portugal, France, and Slovenia, which will be attending for the first time. The fair hosts renowned names from wineries, hotels, and routes that lead the sector in various wine tourism regions. Check the exhibitor catalog at this link.
Professional visitor registration is now open. Sign up here.
In terms of demand, more than a hundred tour operators and travel agencies specializing in the contracting market will participate, representing countries such as the United States, Great Britain, Germany, Australia, Argentina, the Nordic countries, Mexico, the Baltic countries, and more.
FINE’s program also includes conferences, roundtable discussions, and workshops. This year, topics will cover “wine tourisms,” different approaches to its development, future challenges, the risks of uniformity, and more.
Iberia, the official airline of the event
Iberia will be the official airline for the upcoming edition of FINE #WineTourism Marketplace. This partnership strengthens the commitment of both entities to the internationalization of wine tourism and will facilitate the arrival of professionals from around the world to Valladolid.
FINE visitors will enjoy exclusive benefits, including a 10% discount on Basic, Optima, and Comfort fares in Business, Premium Economy, and Economy classes, as well as a 25% discount on the Flexible fare, which allows changes and cancellations. Additionally, these discounts will apply to extra services such as seat selection, priority boarding, and additional baggage, provided they are purchased along with the flight. Taxes are not included in these discounts.
To take advantage of this offer, use the following code: FERIAVLLFINE2025 when booking on the Iberia website.
FINE is organized by Feria de Valladolid and supported by companies and institutions such as Turespaña, Valladolid City Council, Valladolid Provincial Council, and the Regional Government of Castilla y León, along with wineries such as Abadía Retuerta, Dehesa de los Canónigos, Protos, Grupo Ferrer Miranda, Bodegas Alvear, the Spanish Wine Federation, and the Spanish Confederation of Travel Agencies.
