FINE, THE WINE TOURISM TRADE FAIR, WILL CELEBRATE ITS FIFTH ANNIVERSARY IN MARCH 2024

Feria de Valladolid is preparing the fifth anniversary of FINE, the International Wine Tourism Fair, for March 13 and 14, 2024. Wineries, territories and tour operators specialized in wine tourism will meet again at this event conceived as a commercial and business platform between wine regions and the main international tourist issuing markets.

“Since its inception, FINE has developed a differentiated, ambitious and highly specialized event model with global projection. The results of the four editions held have shown the strength of this segment and the potential that the Iberian Peninsula has to grow in the international wine tourism market,” said the general manager of Feria de Valladolid, Alberto Alonso.

For its fifth anniversary, FINE will once again have the support of leading wine tourism wineries in the different wine regions of southern Europe and tour operators and travel agencies from international markets “and for this we have the collaboration of Turespaña, which through its network of offices helps us to identify the most relevant professionals in terms of marketing and dissemination”.

FINE incorporates in its work program conferences and round tables to analyze present and future challenges by international experts and a program of familiarization trips to different destinations where tour operators can learn in detail the characteristics of wineries, accommodations and services to design the programs that will reach the traveler.