WINE, THE STORY OF A TERRITORY
FINE #WineTourism Marketplace reaches its seventh edition, firmly established as a global meeting point for wine tourism, where business and sensory experiences come together to promote destinations, strengthen partnerships, and open up new commercial opportunities around wine.
The event offers participants a trade-fair model focused on business meetings—an efficient format, free of superfluous elements—designed to make the most of time and concentrate efforts on generating qualified contacts and collaboration agreements.
INFORMATION OF INTEREST
Dates: 3–4 March 2026
Opening time: from 9:30 a.m. to 6:30 p.m.
Frequency: Annual
Organizing body: Castilla y León Trade Fair Institution | Feria de Valladolid
Venue: Avda. Ramón Pradera, 3 · 47009 Valladolid (Spain)
Character: Professional
Attention to exhibitors: (+34) 983 429 208 | comercial@feriavalladolid.com
Attention to visitors: (+34) 983 429 192 | fine@feriavalladolid.com
Press Office: (+34) 983 429 210 | prensa@feriavalladolid.com
- Children under 18 years not allowed at the event in any way.
- The organization reserves the right of admission.
DO YOU WANT TO BE AN EXHIBITOR IN 2026?
In its seventh edition, FINE will once again welcome leading wine-tourism wineries from the various wine regions of Southern Europe, along with tour operators and travel agencies from international markets.
By 2026, wine tourism is set to be a fully established and growing sector, offering experiences that go far beyond the glass of wine.
You can now reserve your space!
Contact us for more information about the FINE #WineTourismExpo project.
fine@feriavalladolid.com
Tel. (+34) 983 429 208
EXHIBITORS 2026
You can now browse the online catalogue for FINE #WineTourism Marketplace 2026, an edition that reinforces the event’s growth and international reach. FINE will take place on 3 and 4 March in Valladolid and will bring together professionals from Europe, Asia and the Americas, featuring a cutting-edge wine tourism offer (wineries, hotels, wine routes and destinations) from Spain, Portugal, Italy and Slovenia. The event will include new destinations and brands and, as a major new feature, olive oil tourism as an emerging complementary product.
On the demand side, the attendance of tour operators and agencies from multiple international markets is already confirmed, and the event is expected to exceed 2,200 business meetings, with overall figures of around 140 exhibitorsand approximately 100 buyers in the official programme.
Olive oil tourism takes centre stage to enrich the FINE experience and create new business opportunities
FINE #WineTourism Marketplace introduces a new feature that broadens its scope within food-and-wine tourism: olive oil tourism. This integration reflects the event’s natural evolution—since its creation, FINE has promoted professionalisation and international connections among wine tourism stakeholders, and now it expands to another strategic product that shares values, audiences and opportunities: olive oil tourism.
Olive oil tourism and wine tourism are complementary expressions of the same philosophy: experiencing a territory through its products, landscapes and culture. Both sectors share distribution channels, visitor models, sensory experiences and loyalty strategies grounded in authenticity and local identity. Bringing olive oil tourism into FINE will create synergies among wineries, olive mills, operators and destinations, expanding business opportunities and diversifying the range of premium experiences linked to the rural world, sustainability and gastronomy.
ORGANIZING BODY
The Valladolid Trade Fair Institution is the organizer of the sixth edition of FINE #WineTourism Marketplace. The venue is a consortium composed of the Valladolid City Council (1/3), the Regional Government of Castilla y León (2/9), the Valladolid Provincial Council (1/9), and the Valladolid Chamber of Commerce and Industry (1/3).
The event calendar organized by the Valladolid Trade Fair includes a wide range of congresses and trade fairs such as INTUR, the International Inland Tourism Fair; Agraria, the Agricultural Machinery Fair; and SHOOTING LOCATIONS MARKETPLACE, among others. Additionally, the venue has conference facilities capable of hosting all kinds of meetings and professional events. It offers rooms with capacities ranging from 25 to 600 seats, equipped with the necessary technology to hold any event.
Among its primary objectives, the Valladolid Trade Fair Institution aims to contribute to the development and promotion of businesses, with special attention to small and medium-sized enterprises, as they constitute the majority of the business fabric.