The Rota dos Vinhos do Douro e do Porto emerges as an unsurpassable invitation to delve into the heart of one of the world’s most prestigious and beautiful wine regions.

With a tradition dating back centuries, this route offers a unique experience that goes beyond the simple act of tasting wines; it is a journey through time and history, where each glass is a story and every landscape, an unforgettable memory.

The participation of this route in the next edition of FINE #WineTourism Marketplace, on the 13th and 14th of March 2024, promises to be an essential meeting point for all those interested in exploring the wine tourism richness of Portugal.

Travelling through the Demarcated Region of the Douro means immersing oneself in an environment where natural beauty harmoniously combines with human ingenuity. The steep slopes of the Douro river, dotted with vineyards that defy gravity, tell the story of an exceptional terroir that has given life to some of the most globally recognised wines.

Visitors will have the opportunity to get up close with three sites declared World Heritage by UNESCO: the Historic Centre of Porto, the Côa Valley, and the Alto Douro Wine Region, living testimonies of the culture and wine tradition of the region.

The Instituto dos Vinhos do Douro e do Porto (IVDP) plays a crucial role in the promotion and protection of these denominations of origin, ensuring the quality and authenticity of the wines that reach consumers.

Its presence at FINE #WineTourism Marketplace will offer attendees a comprehensive view on the rigorous certification process and the diversity of wines available, from the robust reds of the Douro to the exquisite and varied wines of Porto.

Wine Tourism Proposal from the IVDP

The Rota dos Vinhos do Douro e do Porto invites visitors to dive into a peerless wine tourism experience, where wine acts as the thread of a journey filled with sensory, cultural, and natural discoveries.

From the vibrant city of Porto, with its architectural and cultural richness, to the majestic Douro Valley, each stop is an opportunity to explore the interaction between wine and local gastronomy, learn about ancient viticulture techniques, and enjoy breath-taking landscapes.

The experiences range from boat rides on the Douro river, winding through terraced vineyards, to walks and bike tours that allow one to appreciate nature in all its splendour.

The IVDP, with its focus on promoting the quality and authenticity of the wines from the Douro and Porto, ensures that each visit is not just a tasting, but a lesson on the wine richness of Portugal.

Through activities such as guided tastings, visits to laboratories, and the opportunity to learn about the wine certification process, visitors gain a deep understanding of what makes these wines unique.

Cultural and natural experiences

Beyond oenology, the Rota dos Vinhos do Douro e do Porto offers a range of cultural and natural activities that enrich the visit.

At FINE #WineTourism Marketplace, attendees will discover how this route focuses not only on wine but also on the cultural heritage and natural beauties of the region. Visiting the Porto & Douro Interpretative Centre, for example, offers an interactive perspective on the history and production process of these emblematic wines.

The combination of stunning natural landscapes, cultural heritage, and a rich wine tradition makes the Rota dos Vinhos do Douro e do Porto an unforgettable destination. The invitation is open to all who wish to explore this unique region, where each glass is an invitation to travel and every landscape, an unforgettable memory. The presence of this route at FINE #WineTourism Marketplace is a unique opportunity to immerse oneself in the essence of Portuguese wine tourism.