João Portugal Ramos has established itself as an essential reference in the Portuguese wine world, offering a diversity of wines that not only represent the quality and unique identity of each region where they are present, but also reflect a history of passion, tradition and constant evolution.

From its beginnings in 1989, when João Portugal Ramos planted his first vineyards in Estremoz, to the present day, the winery has experienced exponential growth, marked by significant milestones such as the construction of Adega Vila Santa and the expansion of its portfolio to include not only wines, but also azeites and vinegars, strengthening its presence in international markets.

With a vision that spans from Alentejo to Vinhos Verdes, passing through Beiras and Douro, the brand has been a pioneer in exploring Portugal’s wine potential, demonstrating that diversity and quality can go hand in hand.

The addition of the second generation of the family to the business has ensured the continuity of its legacy, fusing traditional wisdom with new perspectives and approaches in oenology and marketing. This commitment to excellence was recognised in 2017, when João Portugal Ramos received the prestigious Senhor do Vinho Award, coinciding with the group’s 25th anniversary.

At FINE #WineTourism Marketplace, which will be held on 13 and 14 March 2024, we will have the privilege of having the participation of João Portugal Ramos, offering attendees the opportunity to immerse themselves in its rich wine tourism proposal and learn about the philosophy that guides this emblematic winery.

This is the wine tourism proposal

João Portugal Ramos’ wine tourism offer invites visitors to live unforgettable experiences that combine taste, tradition and passion for wine.

From guided tours of its vineyards and the modern Adega Vila Santa, to tastings that allow visitors to discover the unique flavours of each region, the winery seeks to create deep connections between wine and those who enjoy it.

Experiences range from participating in grape harvests and making their own wine, to lunches where Alentejo cuisine is perfectly paired with the winery’s selection of wines, offering a total immersion in Portuguese wine culture.

In addition, João Portugal Ramos opens its doors to more intimate and personalised activities, such as being a winemaker for a day, where participants have the opportunity to create their own wine, or enjoying a picnic among the vineyards, a perfect way to appreciate the natural beauty of the surroundings.

These experiences reflect not only the quality of João Portugal Ramos wines, but also its commitment to promoting an accessible and enriching wine culture.

A vision for the future

Looking to the future, João Portugal Ramos continues to expand its influence in the world of wine, not only through innovation in the production of high quality wines, but also in the expansion of its wine tourism offer.

The integration of modern technologies in the winemaking process, along with a commitment to preserving the traditions that have defined the identity of its wines, strikes a balance between past and future.

At FINE #WineTourism Marketplace, visitors will be able to discover how this winery is projecting itself towards new horizons, always maintaining the essence that has made it a world reference.