Bodegas Protos, located in Peñafiel, Valladolid, is one of Spain’s most iconic wineries, renowned for its contribution to wine tourism and its participation in the Valladolid Fair. Its name, derived from the Greek “Protos,” meaning “first,” reflects its pioneering position in the Ribera del Duero region. Since its founding in 1927, Protos has maintained an unwavering commitment to quality and innovation in wine production.

Wine history from Peñafiel

The origins of Bodegas Protos date back to 29 March 1927, when eleven entrepreneurs from Peñafiel joined forces with the aim of leading the wine market, producing wines with soul and unique essence. This initiative sought not only to produce high-quality wines but also to highlight the importance of the land of Peñafiel and its illustrious winemaking heritage. In 1929, its first wines, from the 1927 and 1928 vintages, were awarded the gold medal at the Barcelona Universal Exposition, consolidating its reputation in the national market.

Over the years, Protos has witnessed and participated in the development of the Ribera del Duero Denomination of Origin, significantly contributing to its recognition and prestige. Although it was originally a cooperative, since 1995 it has operated as a limited company, adapting to changes in the sector without losing its essence and tradition.

Image: Bodegas Protos

Various activities for all tastes

Bodegas Protos offers a wide range of wine tourism experiences designed to satisfy various visitor profiles. Guided tours allow visitors to explore its facilities, including the winery designed by renowned architect Richard Rogers, where tradition and modernity merge in a unique underground space. During the tour, visitors can learn about the winemaking process and enjoy tastings of Protos Verdejo and Protos Crianza. These tours last approximately 1.5 hours and cost €15 for adults and €5 for children aged 4 to 17.

In addition to visits in Ribera del Duero, Protos extends its wine tourism offering to other denominations of origin. In La Seca, part of the D.O. Rueda, the winery offers tours of the vineyards and the production winery, culminating in a guided tasting of Protos Verdejo and Protos Crianza. These tours require a minimum group of 10 people and cost €35 for adults and €15 for children aged 4 to 17.

Similarly, in Cubillas de Santa Marta, within the D.O. Cigales, Protos offers tours that include a visit to the vineyards and the production winery, ending with a tasting of Aire de Protos and Protos Crianza. As in Rueda, these tours are designed for minimum groups of 10 people and cost €30 for adults and €15 for children aged 4 to 17.

Avant-Gardism combined with tradition

Since its inception, Bodegas Protos has implemented a strategy focused on quality as the top priority and the brand as a sustainable competitive advantage. This approach is evidenced by the numerous recognitions obtained throughout its history, including the gold medal at the 1929 Barcelona Universal Exposition.

The winery has successfully combined tradition with innovation, incorporating advanced technologies in its production processes and opting for avant-garde architectural design that respects the environment and the region’s history. This fusion of past and present is reflected in the quality of its wines and the wine tourism experience it offers its visitors.

Foto: Protos

Bodegas Protos stands as a benchmark in the world of wine tourism, offering enriching experiences that combine history, culture, and passion for wine. Its participation in FINE 2025 is an unparalleled opportunity to discover the essence of a winery that has managed to stay at the forefront without losing sight of its roots.

Interested parties are invited to visit their stand at the fair or explore more about their wine tourism offerings through their official website. A visit to Protos promises to be an immersion in Spanish winemaking tradition, enriched with touches of modernity and excellence.