Located in the heart of the Ribera del Duero, Bodegas Matarromera has established itself as one of the essential references in the Spanish wine scene. With strong roots in tradition and a firm commitment to innovation, this winery not only produces prestigious wines but has also developed an outstanding wine tourism offer. In the upcoming edition of FINE 2025, Matarromera will be one of the main attractions, showcasing why its name is synonymous with quality, sustainability, and excellence.

A legacy in every bottle

The origin of Bodegas Matarromera is linked to the passion and vision of its founder, Carlos Moro. Raised in a family with deep roots in viticulture, Moro decided in the 1990s to shape a dream that combined respect for the land with the most advanced winemaking techniques. Since then, the winery has grown into a wine group encompassing various denominations of origin, including Ribera del Duero, Rueda, Cigales, Toro, and Rioja.

One of the most notable milestones in its history occurred in 1995, when its first vintage of Matarromera Crianza was awarded “Best Wine in the World” at an international competition endorsed by the International Organisation of Vine and Wine (OIV) and the International Union of Oenologists (UIOE). This recognition marked the beginning of a successful trajectory and consolidated the winery’s philosophy: the relentless pursuit of excellence.

Image: Bodegas Matarromera

Immersing in the Matarromera universe

Bodegas Matarromera’s wine tourism offer is broad and diverse, designed to cater to all types of visitors, from the most knowledgeable to those seeking a first approach to the world of wine.

Among the most notable experiences are the guided tours of the winery in Valbuena de Duero, where visitors can tour the vineyard, visit the Legacy room, see the production and bottling areas, and the impressive semi-underground barrel park. These tours can include exclusive tastings of emblematic wines such as Matarromera Verdejo Fermented in Barrel (D.O. Rueda), Matarromera Crianza, and Matarromera Gran Reserva (D.O. Ribera del Duero).

For those seeking a more sensory experience, the tasting from the Ribera Balcony allows for a tasting with privileged views of the vineyards. Additionally, the winery offers combined experiences that include a visit to the Oliduero Oil Mill, the first organic oil mill in Valladolid, where visitors can taste extra virgin olive oils paired with Rueda wines.

Matarromera has also incorporated technology into its wine tourism offer with the option of virtual tours, allowing visitors to tour the winery from anywhere in the world with a guided tasting at home, thanks to the shipment of selected wines.

A model of responsible viticulture

One of the aspects that differentiate Matarromera is its firm commitment to sustainability. For years, the winery has implemented regenerative viticulture practices, biological pest control, and water use optimisation. In 2010, it became the first Spanish winery to calculate the carbon footprint of its wines, and since then, it has continued to reduce it steadily.

Sustainability is a central axis in all its wineries. In the case of Matarromera Ribera del Duero, photovoltaic solar energy capture systems and a biomass boiler that uses agricultural waste as fuel have been installed. Additionally, the winery has been certified with the Sustainable Wineries for Climate Protection Plus seal, endorsing its commitment to reducing environmental impact.

The digitisation of the vineyard, the integration of complete traceability systems, and the use of sustainable technologies in the winemaking process are other initiatives that have positioned Matarromera as a leader in innovation within the wine sector.

Image: Bodegas Matarromera

An unmissable event at FINE

Bodegas Matarromera represents the perfect harmony between tradition and innovation. Its history, commitment to excellence, and dedication to sustainability make it an undisputed benchmark in the world of wine tourism.

In the upcoming edition of FINE, attendees will have the opportunity to get to know the Matarromera universe first-hand, discover its most emblematic wines, and immerse themselves in a top-level wine tourism experience. There is no doubt that its stand will be a must-visit for all those wishing to explore wine at its finest. For more information, visit their website.