The essence of winemaking tradition is embodied in Bodegas Luis Cañas, a jewel of the Rioja Alavesa that will be present at the next edition of FINE #WineTourism Marketplace, on 13 and 14 March 2024. With four generations of history, this humble family has stood out for its effort, tenacity and tireless passion for excellence in the vineyard.

For more than a century, Bodegas Luis Cañas has been synonymous with quality and tradition. Beginning with the sale of young wines made by carbonic maceration, the winery has evolved over the decades under the visionary guidance of its founders.

Luis Cañas, born in 1928, laid the foundations of what is today a benchmark in the production of high quality wines. In 1970, the winery took a significant leap forward when it began to sell bottled wines, consolidating its presence in the market.

The arrival of Juan Luis Cañas, Luis’ son, in 1989, marked a new milestone in the winery’s history. His perfectionist and non-conformist approach encouraged the production of crianza wines, expanding the range and quality of the products offered. The winery, modernised in 1994, is today an example of innovation and respect for tradition.

Commitment to sustainability

Its commitment to the environment and quality is undeniable. With vineyards in the heart of Rioja Alavesa, the winery practices rational and respectful viticulture, prohibiting the use of herbicides and synthetic fertilisers to preserve a healthy and sustainable environment.

Its vineyards, spread over more than 1,000 plots, produce grapes of exceptional quality thanks to an ideal microclimate and soils of chalky clay origin.

The winery’s philosophy is centred on the search for perfection. This quest is reflected in every aspect of its production, from the careful transport of bunches of grapes to the meticulous selection of oak barrels for ageing.

The winery has also been a pioneer in social responsibility, with projects such as the construction of a residence for farm workers, reflecting its commitment to the community and the environment.

What is Luis Cañas’ wine tourism proposal?

At FINE #WineTourism Marketplace, visitors will have the opportunity to explore in depth the wine tourism proposal of Bodegas Luis Cañas.

They will be able to enjoy unique experiences such as a visit to the Luis Cañas Viewpoint, a tasting in a glassed-in space with views of the vineyards, and wine tasting accompanied by local products. In addition, the winery offers guided tours and personalised experiences, such as the “More than vines” visit, where visitors can learn about viticulture and sustainability in the winery’s vineyards.

Bodegas Luis Cañas is a must-visit destination for wine and nature lovers, combining a rich family history with an innovative and sustainable vision. FINE #WineTourism Marketplace will be the perfect setting to discover the passion and artistry that this winemaking family has cultivated for generations.