Located in Navarrete, in the heart of Rioja Alta, Bodegas FyA is a benchmark in wine tourism and sustainability. This wine tourism complex, which combines a winery, hotel, spa and ceramics museum, represents the perfect union between tradition and modernity. Its commitment to the environment, circular economy and cultural promotion make it a model of responsible tourism.

Your participation in the FINE #WineTourism Marketplace is a unique opportunity to get to know a project that goes beyond wine production and goes into the enhancement of Rioja’s heritage.

Enhancing the cultural value

The history of Bodegas FyA is closely linked to the winemaking tradition of La Rioja and local craftsmanship. Since its foundation in 2018, it has developed an innovative concept that integrates winemaking with the enhancement of the region’s cultural and environmental legacy.

Navarrete, known for its pottery tradition, has served as an inspiration for the winery in the recovery of indigenous materials. As an example of this, in the construction of the hotel, local clays were extracted and, instead of being discarded, they were reused to make earthenware jars used in the ageing of wines. This commitment to the circular economy and sustainability is a reflection of Bodegas FyA’s commitment to its environment.

Image: Bodegas FyA

All experiences focused on discovering more about wine

Bodegas FyA has designed a comprehensive wine tourism experience that allows visitors to immerse themselves in the wine culture and history of La Rioja. Among its main proposals, the following stand out:

• Guided tours and wine tastings: visitors can tour the winery, learn about the winemaking process and participate in tastings led by experts, where they taste wines made in earthenware jars.
• Wine Bar and restaurant: spaces designed for the enjoyment of wines in a relaxed environment, with a gastronomic offer based on local products.
• Ceramics Museum: a cultural centre that houses a collection of 1,000 pieces of traditional Rioja pottery, temporary exhibitions and audiovisuals on the history of wine and ceramics.
• Events and conferences: multi-purpose spaces for the organisation of cultural events, meetings and symposiums, with a focus on the dissemination of wine and craft heritage.
• Accommodation and wellness: an avant-garde design hotel with spa, gym and garden areas among vineyards, offering a unique stay in a wine-growing environment.

This combination of experiences makes Bodegas FyA a unique wine tourism destination, where wine is enjoyed in a context of history, art and sustainability.

Innovation and commitment to sustainability

Bodegas FyA stands out for its commitment to sustainability in all its areas of activity. Its philosophy is based on three fundamental pillars:

Environmental sustainability

• Use of renewable energies: It has a photovoltaic park that covers 100% of the complex’s energy needs.
• Efficient infrastructure: LED lighting, sustainable air conditioning and energy control systems in rooms and common areas.
• Sustainable mobility: Installation of electric car parks to promote the use of electric vehicles.
• Water management: Reduction of water consumption by minimising green lawns and planting native species.

Innovation in winemaking

• Use of earthenware jars made from local clay for ageing wine, recovering traditional techniques and providing differentiating organoleptic characteristics.
• Implementation of sustainable winemaking processes, with a focus on waste reduction and efficient use of natural resources.

Social and cultural impact

• Generation of local employment and promotion of local commerce in the purchase of raw materials.
• Development of cultural and educational activities, including school visits, exhibitions of local potters and pottery fairs.
• Promotion of pottery as an identifying element of the region, integrating it into the wine tourism experience.

Image: Bodegas FyA

A benchmark destination

Bodegas FyA is not just a winery, but a benchmark wine tourism destination in La Rioja that combines wine, culture and sustainability. Its participation in FINE #WineTourism Marketplace is an opportunity to discover an innovative model of responsible tourism, where history and modernity merge to offer unique experiences.

To find out more about Bodegas FyA, visit their stand at the fair or visit their website. Immerse yourself in a sensory journey that redefines the essence of wine tourism.