Olive oil tourism takes centre stage to enrich the FINE experience and create new business opportunities
FINE #WineTourism Marketplace is introducing a new feature that broadens its scope within food-and-wine tourism: olive oil tourism. This addition reflects the event’s natural evolution. Since its launch, FINE has promoted the professionalisation of the wine tourism sector and fostered international connections among industry players, and it now opens its framework to another strategic product that shares values, audiences and opportunities: olive oil tourism.
Olive oil tourism and wine tourism are complementary expressions of the same philosophy: experiencing a territory through its products, landscapes and culture. Both sectors share commercial channels, visit models, sensory experiences and loyalty strategies rooted in authenticity and local identity. Bringing olive oil tourism into FINE will create synergies among wineries, olive mills, operators and destinations, expanding business opportunities and diversifying the range of premium experiences linked to rural life, sustainability and gastronomy.
WHY TAKE PART IN FINE IF YOU WORK IN OLIVE OIL TOURISM?
Olive oil tourism and wine tourism share values, audiences and commercial channels. Both are rooted in the same philosophy: discovering a territory through its products, landscape and cultural essence. Bringing olive oil tourism into FINE makes it possible to connect wineries, olive mills, routes and destinations with international operators looking to incorporate authentic, sensory, high value-added proposals.
By attending FINE, you will be able to showcase real experiences, open strategic conversations with specialised buyers and become part of a space where the authenticity of a territory becomes a driver for development and business.
BENEFITS FOR WINERIES AND OLIVE MILLS
- Showcase your olive oil tourism experiences at a well-established marketplace.
- Connect with buyers specialised in wine tourism, food & wine and premium getaways.
- Access new commercial channels linked to territory and gastronomic culture.
- Create synergies with wineries, DMCs, agencies and destinations already working on combined wine-and-olive-oil proposals.
- Benefit from a meeting agenda based on mutual interests, ensuring genuinely useful appointments.
Olive oil tourism also has its place: discover it at FINE
Sell experiences, build alliances, expand your market. Olive oil tourism is part of the event’s natural evolution and the next major driver of experiential travel. Be part of it.
Secure your space at FINE and present your offering to international buyers looking for authentic, sustainable, territory-connected products.