The Sociedade Agrícola do Castro de Pena Alba, located in the Viseu region of Portugal, has established itself as a reference in the world of wine tourism and high-quality wine production. Its participation in the upcoming edition of FINE #WineTourism Marketplace represents a unique opportunity for wine enthusiasts to discover up close a winery that combines tradition, innovation, and a commitment to excellence.

With a track record backed by numerous international awards, this winery presents itself as an essential destination for those who wish to experience wine at its finest.

Discovering Viseu: a city with a legacy

The history of the Sociedade Agrícola do Castro de Pena Alba is deeply rooted in Portuguese winemaking tradition. Located in the heart of Viseu, a region known for its quality wine production, the winery has managed to keep traditional practices alive while adopting modern technologies to ensure excellence in every bottle. Founded with the vision of preserving and enhancing the area’s winemaking heritage, the winery has become a benchmark thanks to its focus on quality and respect for the land.

The winery has received prestigious awards, including the Grand Gold Medals at the Concours Mondial de Bruxelles in 2019 and 2020. These awards, considered among the most important in the sector, highlight the quality of their red wines and reflect the hard work and dedication of the winery’s team. This international recognition not only underscores the excellence of their products but also their relevance within the European wine landscape.

Image: Sociedade Agrícola do Castro Pena Alba

Learning about wine in great detail

The wine tourism experience offered by the Sociedade Agrícola do Castro de Pena Alba is designed to captivate both wine enthusiasts and experts. Guided tours allow tourists to learn about the entire winemaking process, from the vineyard to the winery, with detailed explanations of cultivation and winemaking techniques. During the tour, visitors can appreciate the meticulousness with which each stage is carried out, ensuring that quality is maintained at all times.

Wine tastings are another major attraction of the winery. They offer the opportunity to taste a selection of award-winning wines, guided by experts who explain the characteristics of each variety and the nuances that make them unique. Additionally, the winery organises gastronomic pairings, where wines are combined with local products, creating a complete sensory experience. These activities are designed to cater to different visitor profiles, from those seeking a relaxed experience to those wishing to deepen their knowledge of wine.

Their commitment to the environment is another key aspect

The Sociedade Agrícola do Castro de Pena Alba stands out not only for its tradition but also for its commitment to innovation and sustainability. The winery implements responsible agricultural practices, minimising environmental impact and ensuring the purity of its products. This commitment to sustainability is reflected in every stage of the production process, from the vineyard to the bottle.

Image: Sociedade Agrícola do Castro Pena Alba

Innovation also extends to winemaking techniques, where traditional methods are combined with advanced technologies. This approach allows the winery to maintain the authenticity of its wines while exploring new ways to improve their quality. The result is a line of products that stand out not only for their flavour and aroma but also for their respect for the environment and the winemaking traditions of the region.

The presence of the Sociedade Agrícola do Castro de Pena Alba at FINE 2025 is an excellent opportunity to discover a winery that combines history, innovation, and a passion for wine. Visitors will be able to experience first-hand the excellence of their products, participate in guided tastings, and learn about the winery’s commitment to sustainability and quality. Don’t miss the chance to visit their stand and discover why this winery has earned a prominent place in the world of wine tourism.