The Centre of Portugal emerges as one of the country’s most fascinating wine regions, a territory where history, landscape, and wine intertwine to offer unique experiences. At its participation in FINE 2025 in Valladolid, this region will stand out for its oenological diversity and its proposal for sustainable and quality tourism. From the sparkling wines of Bairrada to the elegant reds of Dão, the Centre of Portugal invites visitors to discover the essence of Portuguese wine at its finest.

An ancestral wine legacy

The Centre of Portugal is home to some of the oldest and most prestigious wine regions in the country. The Dão region, for example, is the second oldest denomination of origin in Portugal and is characterised by the production of elegant wines with great ageing potential. This legacy also extends to Beira Interior, where high-altitude vineyards produce fresh and aromatic wines, and to Bairrada, famous for its world-class sparkling wines.

Throughout the region, the wine tradition is deeply rooted in local history. Many of the current wineries preserve ancestral methods of production, some of them linked to medieval monastic practices. The vineyards, mostly family-owned, have passed down the knowledge of cultivating native varieties such as Touriga Nacional, Baga, Rufete, and Síria from generation to generation. This heritage makes the Centre of Portugal an ideal destination for those seeking authenticity and a connection with wine culture.

Image: Agencia Regional Promocao Turistca Centro de Portugal

A diverse and personalised wine tourism offer

The Centre of Portugal has designed wine tourism routes that combine tastings, gastronomy, nature, and heritage, adapting to the expectations of all types of visitors. Among the most notable experiences are:

• Guided tours and personalised tastings: the region’s wineries offer exclusive tours of their facilities, allowing visitors to discover winemaking processes, century-old barrels, and taste limited editions.
• Wine and local gastronomy pairings: the region is famous for its rich cuisine, from Bairrada’s roast suckling pig to the artisanal cheeses of Serra da Estrela, ideal for accompanying local wines. Family-run restaurants and gourmet establishments offer menus where pairings take centre stage.
• Accommodation in vineyards: numerous wine estates have incorporated boutique hotels and rural houses on their properties, allowing visitors to sleep surrounded by vineyards. Some of these accommodations offer spa services, vinotherapy treatments, and outdoor dining.
• Harvest experiences: during the harvest season, many wineries invite tourists to participate in grape picking and try the traditional grape stomping, followed by a typical harvest meal.
• Well-being and relaxation: the region is also known for its wellness centres that combine wine-based treatments with thermal waters, creating relaxing and unique experiences.

Modernisation in work methodology

The Centre of Portugal not only stands out for its tradition but also for its innovative approach and commitment to sustainability. Many of the wineries have adopted organic and biodynamic viticulture practices, minimising environmental impact and ensuring the production of high-quality wines. In the Tejo region, for example, vineyards near the river have implemented sustainable irrigation and soil conservation techniques.

Furthermore, the region has managed to incorporate modern technology in winemaking, such as controlled fermentation systems and advanced ageing techniques. However, this modernity coexists with respect for traditional methods, resulting in wines that combine the best of both worlds: craftsmanship and technical precision.

Regarding the wine tourism offer, many wineries have designed exclusive and personalised experiences for small groups, ensuring close attention and privileged access to their vineyards, wineries, and private reserves.

Image: Agencia Regional Promocao Turistca Centro de Portugal

An invitation to discover the soul of portuguese wine

The Centre of Portugal is a destination that captivates both wine lovers and those seeking a complete cultural and sensory experience. At the International Wine Tourism Fair (FINE) in Valladolid, visitors will have the opportunity to learn more about this region’s wine tourism proposals, its emblematic wines, and its innovative initiatives.

A stop at their stand is essential for those wishing to explore the richness of Portuguese wine and plan their next wine tourism adventure. For more information on the available routes and activities, interested parties are invited to visit their official website or discover them directly at the fair. Without a doubt, the Centre of Portugal has much to offer to those seeking an unforgettable wine experience.