In the heart of La Mancha, Pago de La Jaraba stands as a model of integrated farming where viticulture, Manchego cheese production, and olive oil making merge in a sustainable environment. Its presence at the FINE #WineTourism Marketplace highlights its commitment to quality and its unique tourist offering, designed to connect visitors with the essence of this historic land.

The legacy of a fertile land

The name La Jaraba originates from its Arabic meaning, “land abundant in water,” a reference to its natural wealth. This enclave has been exploited for agricultural and winemaking activities for centuries, and in 1997 it was consolidated as an integrated project with a clear mission: to preserve tradition while innovating to produce high-quality wines and products.

Located between the municipalities of Villarrobledo and El Provencio, in the provinces of Albacete and Cuenca, this estate is part of the La Mancha Designation of Origin. Its vineyards are the soul of its wines, made with emblematic varieties such as Tempranillo, Cabernet Sauvignon, and Merlot, in an environment that combines limestone soils and a continental climate ideal for vine cultivation.

Foto: La Jaraba

A wine tourism offering for all the senses

Pago de La Jaraba has developed a wine tourism offering that not only focuses on wine tasting but also on a complete sensory experience. Visitors can enjoy:

• Guided tours of the vineyards and winery: tours through the vineyards and production facilities, where the winemaking and ageing processes are explained.
• Exclusive wine tastings: tastings of their most notable labels, such as Viña Jaraba and Pago de La Jaraba, accompanied by products made on the estate, such as artisanal Manchego cheese and extra virgin olive oil.
• Gastronomic experiences: pairings between their wines and traditional Manchego dishes, made with local ingredients.
• Nature trails: the estate offers walks through its natural surroundings, allowing visitors to connect with the landscape and biodiversity of the region.

These activities are designed to suit various profiles, from wine enthusiasts to families looking to enjoy a day in the countryside.

Own cheese as the perfect complement

One of the distinguishing values of Pago de La Jaraba is its commitment to sustainability. The estate follows a circular economy model, where each process is designed to minimise environmental impact. From responsible water management to the organic production of its products, every detail reflects its focus on environmental preservation.

The integrated production of wine, cheese, and oil is an example of how innovation can be applied to tradition. La Jaraba’s Manchego cheese, made with raw milk from their own sheep, is a perfect complement to their wines, while the extra virgin olive oil adds a distinctive gastronomic element to the wine tourism experience.

In terms of oenological innovation, the winery uses modern winemaking techniques while respecting the terroir, ensuring high-quality wines recognised in national and international awards.

Foto: La Jaraba

Pago de La Jaraba is much more than a winery; it is a destination where tradition, innovation, and sustainability converge to offer an unforgettable experience. Its participation in FINE will allow attendees to discover its unique offering, which combines excellent wines, artisanal products, and an exceptional natural environment.

For more information about their experiences, visitors can visit their stand at the fair or check their official website.