The Provincial Council of Valladolid plays a crucial role in the promotion of wine tourism within the province, a region famous for its rich winemaking tradition.

Through its participation in significant events like FINE #WineTourism Marketplace, which will take place on the 13th and 14th of March 2024, the Council highlights the importance of wine not only as a consumer product but also as the central axis of unique and memorable tourism experiences.

With four certified Wine Routes —Ribera del Duero, Rueda, Cigales, and Toro—, Valladolid establishes itself as a favoured destination for wine lovers and those interested in discovering the cultural and natural heritage that surrounds winemaking.

These routes are not just a journey through picturesque landscapes and historic wineries, but also an opportunity to immerse oneself in the local culture, meet its people, and enjoy the regional cuisine.

The wine tourism offer of the Provincial Council of Valladolid is complemented by innovative activities designed to provide a comprehensive experience to the visitor.

From specialised tastings and guided vineyard tours to harvest festivals and wine appreciation workshops, the proposal seeks to connect the traveller with the very essence of Valladolid, where wine takes centre stage.

Immerse yourself in the culture of wine

At FINE #WineTourism Marketplace, the Provincial Council of Valladolid will present its varied wine tourism offer, highlighting the multiple ways visitors can experience and enjoy the world of wine. The event represents an excellent platform to showcase the wine routes of Valladolid, each with its unique character and particular proposal, inviting exploration of the region’s wine diversity.

The wine tourism activities promoted by the Council go beyond mere tasting, offering visitors the chance to learn about the history of wine, production processes, and the importance of viticulture in the economic and cultural development of the province.

The integration of winemaking with other cultural and natural expressions enriches the tourism experience, making wine tourism a gateway to a deeper understanding of Valladolid.

Innovation and tradition

The Provincial Council of Valladolid focuses not only on promoting wine tourism but also on innovation within the sector.

By participating in FINE #WineTourism Marketplace, the entity seeks to establish alliances and explore new opportunities that allow the evolution and enrichment of the wine-linked tourism offer.

The combination of tradition and innovation is crucial to adapting to the changing demands of global tourism, thus ensuring that Valladolid remains a reference wine tourism destination.

The commitment of the Council to quality and sustainability in wine tourism is evident in each of the proposals that will be presented at the event.

The intention is to offer experiences that not only meet visitors’ expectations but also contribute to the sustainable development of the province, preserving its natural and cultural heritage for future generations.