Welcome to a fascinating journey through the Strada del Vino di Marsala, situated in the heart of Terre d’Occidente, a destination that promises a deep immersion into the winemaking traditions and the rich cultural heritage of Sicily.

This region, famously known worldwide for its Marsala wine, is gearing up to shine in the upcoming edition of FINE #WineTourism Marketplace, taking place on the 13th and 14th of March, 2024. Here, visitors will have the unique opportunity to explore an enotourism proposition that combines a passion for wine with the beauty and history of its landscapes.

The Strada del Vino di Marsala – Terre d’Occidente represents a microcosm where wine acts as a connecting thread between the sea and the land, offering travellers a range of experiences from visits to ancient “bagli”, the typical Sicilian rural constructions, to excursions to enchanting islands such as Mozia and the Egadi archipelago.

This territory, rich in archaeological sites such as the Tempio di Segesta and museums, invites a journey through history and nature, highlighting the indissoluble bond between the culture of wine and the region’s identity.

Participation of the Strada del Vino di Marsala – Terre d’Occidente in FINE #WineTourism Marketplace is an unmissable opportunity to discover its wine itineraries, designed to satisfy both wine lovers and those interested in Sicilian cultural and natural heritage.

What is enotourism like in Terre d’Occidente?

The enotourism proposal of the Strada del Vino di Marsala – Terre d’Occidente stands out for its ability to offer a complete experience, not only focusing on the tasting of exceptional wines but also on the knowledge of the land that gives them life. This holistic approach to enotourism is what makes this region a must-visit destination for any traveller seeking authenticity, flavour, and tradition.

The Enoteca della Strada del Vino di Marsala, located in the heart of the city, is the gateway to a world of unique sensations and flavours.

Here, visitors can embark on guided tasting tours, participate in eno-gastronomic events and educational workshops, all with the aim of educating about wine consumption and appreciation. This enoteca is not just a space for tasting, but also a cultural centre where wine is celebrated as an expression of Sicilian identity.

The enotourism offer is complemented by services at the enoteca that include catering with local typical cuisine, banchi d’assaggio (tasting stands), and courses on food-wine pairing (abbinamento cibo-vino).

These activities are designed to promote the territory and its products, offering visitors an enriching experience that goes beyond the simple act of wine tasting.

The Marsala wines, with their recognised D.O.C., are the heart of this enotourism proposal. The region’s viticultural production, which occupies 80% of the used agricultural surface, is notable for the variety of its grapes, including Grillo, Catarratto, and Inzolia. These wines, which have been a symbol of Italian enology for centuries, are the result of a meticulous cultivation and production process reflecting the dedication and passion of local producers.

The D.O.C. Marsala covers the entire territory of the Province of Trapani, and its wines are distinguished by their quality and uniqueness, with Marsala being one of the most emblematic. The disciplinare of Marsala establishes different types based on the ageing duration, from Marsala Fine to Marsala Vergine Soleras Stravecchio, offering a wide range of flavours to satisfy all palates.

A commitment to culture and heritage

The commitment of the Strada del Vino di Marsala – Terre d’Occidente goes beyond the promotion of wine. This region strives to preserve and promote its rich cultural and natural heritage, offering visitors the opportunity to immerse themselves in the history and tradition that characterise Sicily.

The preservation of ancient “bagli”, the promotion of archaeological sites, and the protection of natural landscapes are fundamental aspects of this mission. By integrating these dimensions into its enotourism offer, the Strada del Vino di Marsala – Terre d’Occidente invites to explore a territory where wine is just the beginning of an unforgettable journey through Sicilian culture, history, and beauty.

At FINE #WineTourism Marketplace, you’ll discover that every glass of wine tells a story, every route is a discovery, and every visit is an unforgettable experience awaiting you in Terre d’Occidente.