The Associação Rota da Bairrada, established in November 2006, emerges as a regional non-profit entity with the primary mission of energising, promoting, and valorising the viticulture of Bairrada and related activities as touristic and cultural products of the region.

The brand-region “Bairrada Terras de bem-viver” invites to discover Bairrada through its multiple virtues, establishing itself as a destination of excellence for those who love the good life. Bairrada presents itself as the cradle of pioneering sparkling wines and wines with soul, in a setting where water reigns supreme and leitão (suckling pig) is king, narrating unique stories waiting to be discovered by travellers and wine enthusiasts.

The Bairrada Spaces, located in Curia and Oliveira do Bairro, are outlined as the ideal starting point to delve into the richness of the region.

Here, visitors have the opportunity to receive expert recommendations, participate in visits to local producers, and enjoy wine tastings that reveal the identity of Bairrada through its still and sparkling wines, the result of a unique terroir and indigenous grape varieties that give the wines a genuine personality and flavour.

The wellness proposition is complemented with activities that invite the enjoyment of regional gastronomy, active tourism, and rest in natural settings of incomparable beauty.

Wine tourism proposal

Bairrada offers a rich enotourism proposal that allows visitors to immerse themselves in the world of wine in a unique and personalised way. From visits to renowned wineries and wine producers, to tasting and pairing experiences that explore the wide range of wines from the region, wine enthusiasts can enjoy a sensory journey through the flavours and aromas characteristic of Bairrada.

This experience is enriched with the knowledge imparted by experts who share the history, production techniques, and particularities of the wines of Bairrada, including the famous sparkling wines produced using the traditional method.

Integrating enotourism with other wellness and recreational activities in the region strengthens the value proposition of Bairrada as a tourist destination.

Visitors can complement their wine experience with bike rides amongst vineyards, water sports in the idyllic waters of the region, or simply relax in the thermal baths of Luso and Curia. This combination of good drinking, good eating, and well-being ensures a complete and memorable experience for those who choose to explore Bairrada.

A destination of contrasts and flavours

Beyond wine, Bairrada captivates with its diverse gastronomic offer, where Leitão à Bairrada stands out as the undisputed protagonist. This dish, recognised as one of the 7 Maravilhas da Gastronomia de Portugal, reflects the tradition and unique flavour of the region. The culinary experience is completed with a variety of dishes ranging from cabidela de leitão to conventual sweets, like the ovos moles de Aveiro, offering a journey through the rich culinary heritage of Bairrada.

Moreover, the region invites to discover its cultural and natural heritage through a network of museums, natural spaces, and outdoor activities that enrich the stay of visitors.

From the historic Mata Nacional do Bussaco to the tranquil beaches and the vibrant urban life of its cities and towns, Bairrada offers a mosaic of experiences that satisfy all types of travellers.

The Associação Rota da Bairrada thus positions itself as the central axis in the promotion of a region that is both a viticultural treasure and an exceptional tourist destination, inviting everyone to discover the charms and secrets of Bairrada, a place where tradition and modernity meet to create unforgettable experiences.