Vinhos de Lisboa: wine tourism key to attracting travellers

Lisbon is a city that is not only famous for its beautiful landscapes and historical monuments, but also for its high quality wine production. The Lisbon region, also known as Estremadura, is a wine-growing area with a long tradition that competes with other areas such as Porto in the sector.
According to data from Portugal’s Instituto Nacional de Estatística, around 360 thousand hectolitres of wine were produced in the Lisbon region in 2019. Wine production is an important economic activity in the region and employs many people in the sector. Wine production is particularly important in the Alenquer region, where most of the region’s wineries and vineyards are located.
Lisbon wine tourism data
Moreover, wine tourism is a growing activity in the Lisbon region. According to data from the Comissão Vitivinícola da Região de Lisboa, the number of visitors to the region’s wineries and vineyards has increased in recent years. In 2019, the region received around 340 thousand visitors, an increase of 10% over the previous year.
Wine tourism also contributes to the local economy, as tourists visiting the region’s wineries and vineyards often spend money on hotels, restaurants and other tourist services. Moreover, wine tourism can be an important factor in the development of rural areas and can help preserve the cultural and natural heritage of the region.
This proposal will be available at the IV Edition of FINE, #WineTourismExpo, where visitors will be able to learn in detail how the region is turning to a type of tourism that, year after year, is gaining relevance.
The proposal to the visitor
A few kilometres from the city of Lisbon, there are several wineries that produce quality wines with a long tradition. Some of the most popular wineries are Bacalhôa Vinhos, Quinta do Gradil, AdegaMãe, Casal Sta. Maria and Quinta da Romeira. These wineries offer guided tours that end with a tasting of their products, giving visitors a more complete experience to taste full-bodied Portuguese wines.
In addition to the wineries near Lisbon, there are many other wineries and vineyards in the Lisbon District that offer tastings. The region is also famous for its production of green wine, which is characterised by its freshness and lightness.
The Comissão Vitivinícola da Região de Lisboa (CVRLisboa) is the regional interprofessional association in charge of controlling the quality and guaranteeing the authenticity of wine products with designation of origin and geographical indication. CVRLisboa works to promote the region’s wines and to encourage wine tourism.
Wine tourism is a growing trend worldwide and the Lisbon region is no exception. The region’s wineries and vineyards are ready to welcome tourists and offer them a unique wine experience. Some excursions organised from the Portuguese capital include visits to wineries that end with a tasting of their products, but it is also possible to visit them on your own.
In addition, the Sala de Provas Vinhos de Portugal is one of the places dedicated to wine that you can choose to learn more about current wine production in the country. This place offers tastings and courses on Portuguese wine.