Bodegas Campo Viejo, part of the Pernod Ricard Group, at FINE 2023
Bodegas Campo Viejo, part of the Pernod Ricard Group, is one of the most emblematic wineries in La Rioja, a wine region with a long winemaking tradition in Spain.
This winery is located in the heart of the DOCa Rioja, surrounded by vineyards, and has been designed to establish a harmonious balance between oenology, architecture and sustainability. With its commitment to wine tourism, Bodegas Campo Viejo has managed to create a unique experience that combines the history of the brand and the winery, its commitment to innovation and the environment, one of the most impressive barrel rooms in the world and much more.
Its activities around wine, as well as the experiences for users, will be on display at FINE 2023, #WineTourismExpo.
What is the wine tourism offer of Bodegas Campo Viejo?
Bodegas Campo Viejo currently offers a wide range of activities and experiences so that visitors can make the most of their visit. From large or small groups, tastings, workshops, food and wine pairings, to more exclusive experiences, such as the Color Lab Experience activity or the bottle painting workshop, which blends art and wine in a unique experience.
One of the most popular activities is the visit to the winery. During this visit, visitors can learn how Campo Viejo wines are made, discover the different ecological practices used and enjoy a tasting of some of their wines. They can also discover the history of the brand and the winery, the commitment to innovation and the environment, and visit one of the most impressive barrel rooms in the world, with more than 70,000 oak barrels resting in the same space.
The Barrels and Tasting activity is another of the most popular with visitors. During this experience, visitors can visit the barrel room, one of the most spectacular in the world, and enjoy a tasting of two premium wines with an aperitif of Rioja cured meats.
For wine lovers, the Rioja in 5 wines activity is a highly recommended option. During this experience, visitors can discover the characteristics of each of the three production sub-areas (Rioja Oriental, Rioja Alta and Rioja Alavesa), as well as curiosities about the grape varieties that can be grown, through a tasting of 5 premium wines. In addition, a visit to the winery and an aperitif of Rioja sausages are included.
For those looking for a more exclusive experience, the Color Lab Experience activity is an ideal option. This multi-sensory experiment is designed to discover how the sense of taste is affected by the environment. In a room where lights and music will lead you to experience different emotions, visitors will be able to discover what their taste preferences are and enjoy a tasting of 2 premium wines with an aperitif of Rioja cured meats.
Bodegas Campo Viejo also offers corporate services, such as rooms for events, conferences and a wide variety of activities that will create synergies among attendees. It is also possible to make private visits for groups, with different rates depending on the number of people and the day of the week.
As can be seen, the winery has made a strong commitment to wine tourism and sustainability, which has earned it the Best of Wine Tourism 2022 award for its innovation in this area. With its temple of winemaking, which combines traditional and innovative winemaking methods, and its commitment to the environment and biodiversity, Campo Viejo is an example for other wineries and companies in the sector to follow.